20 Questions

Good Questions to Ask a Nonprofit Organization

Strategic questions to ask nonprofit organizations to understand their mission, impact, financial health, and how you can best support their work.

1

What is your organization's mission and how do you work to achieve it?

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Why this works

This question helps you understand the organization's core purpose and their approach to making a difference in their community or cause area.

2

What are your organization's biggest accomplishments and how do you measure success?

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Why this works

This question reveals the organization's track record of impact and their approach to measuring and demonstrating their effectiveness.

3

What are your current programs and services and who do they serve?

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Why this works

This question helps you understand the organization's current activities and the populations they serve, providing insight into their scope and reach.

4

What are your biggest challenges and how do you plan to address them?

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Why this works

This question reveals the organization's awareness of challenges and their approach to problem-solving and strategic planning.

5

How do you use donations and what percentage goes directly to programs?

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Why this works

This question helps you understand the organization's financial efficiency and how they allocate resources between programs and overhead.

6

What are your organization's financial health and sustainability strategies?

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Why this works

This question reveals the organization's financial stability and their approach to ensuring long-term sustainability and growth.

7

How do you engage with volunteers and what opportunities are available?

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Why this works

This question helps you understand the organization's volunteer engagement and what opportunities exist for hands-on involvement.

8

What are your organization's values and how do they guide your work?

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Why this works

This question reveals the organization's core values and how they influence their decision-making and approach to their mission.

9

How do you collaborate with other organizations and what partnerships do you have?

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Why this works

This question shows the organization's approach to collaboration and their network of partnerships within the nonprofit sector.

10

What are your organization's goals for the next 3-5 years?

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Why this works

This question helps you understand the organization's strategic direction and their vision for future growth and impact.

11

How do you communicate with donors and supporters about your impact?

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Why this works

This question reveals the organization's approach to donor communication and their commitment to transparency and accountability.

12

What are your organization's diversity, equity, and inclusion initiatives?

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Why this works

This question shows the organization's commitment to diversity and inclusion and their approach to creating an equitable and inclusive environment.

13

How do you handle fundraising and what are your revenue sources?

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Why this works

This question helps you understand the organization's fundraising strategies and their approach to diversifying revenue streams.

14

What are your organization's advocacy and policy work?

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Why this works

This question reveals the organization's approach to advocacy and their involvement in policy work and systemic change.

15

How do you evaluate and improve your programs and services?

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Why this works

This question shows the organization's commitment to continuous improvement and their approach to program evaluation and enhancement.

16

What are your organization's technology and innovation initiatives?

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Why this works

This question reveals the organization's approach to technology and innovation and their commitment to modernizing their operations.

17

How do you handle crisis situations and what is your emergency response plan?

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Why this works

This question shows the organization's preparedness for crisis situations and their approach to emergency response and risk management.

18

What are your organization's environmental and sustainability practices?

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Why this works

This question reveals the organization's commitment to environmental responsibility and their approach to sustainable operations.

19

How do you engage with the community and what feedback mechanisms do you have?

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Why this works

This question shows the organization's approach to community engagement and their commitment to listening to and responding to community feedback.

20

What are the best ways for me to support your organization's mission?

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Why this works

This question helps you understand how you can best contribute to the organization's work and what support opportunities are available.

Best Practices for Nonprofit Organization Questions

Expert tips and techniques for getting the most out of these questions.

Best Practices

Start with Mission and Impact

Begin by understanding the organization's mission and their approach to achieving impact, as this provides the foundation for evaluating their effectiveness.

Focus on Financial Health and Transparency

Ask about financial efficiency, transparency, and sustainability to ensure the organization is well-managed and uses resources effectively.

Explore Engagement Opportunities

Understand how you can get involved and support the organization's work, including volunteer opportunities and other ways to contribute.

Question Sequences

The Mission and Impact Explorer

1
What is your organization's mission and how do you work to achieve it?
2
What are your organization's biggest accomplishments and how do you measure success?
3
What are your current programs and services and who do they serve?
4
What are your biggest challenges and how do you plan to address them?

The Financial Health Assessor

1
How do you use donations and what percentage goes directly to programs?
2
What are your organization's financial health and sustainability strategies?
3
How do you engage with volunteers and what opportunities are available?
4
What are your organization's values and how do they guide your work?

Common Pitfalls

Don't Ask About Personal Information

Avoid asking about personal details or private information. Focus on organizational topics and mission-related matters instead.

Avoid Asking About Sensitive Business Information

Don't ask about confidential business information or competitive strategies. Focus on general organizational practices and public information.

Don't Make Assumptions About Nonprofit Operations

Ask open-ended questions that allow the organization to describe their approach rather than making assumptions about how nonprofits operate.

Question Templates

The Mission and Impact Explorer

1
Step 1: Start with: "What is your organization's mission and how do you work to achieve it?"
2
Step 2: Follow with: "What are your organization's biggest accomplishments and how do you measure success?"
3
Step 3: Explore with: "What are your current programs and services and who do they serve?"
4
Step 4: Assess with: "What are your biggest challenges and how do you plan to address them?"

The Financial Health Assessor

1
Step 1: Start with: "How do you use donations and what percentage goes directly to programs?"
2
Step 2: Follow with: "What are your organization's financial health and sustainability strategies?"
3
Step 3: Explore with: "How do you engage with volunteers and what opportunities are available?"
4
Step 4: Assess with: "What are your organization's values and how do they guide your work?"

Further Reading

The Art of Conversation by Catherine Blyth
How to Win Friends and Influence People by Dale Carnegie
The Charisma Myth by Olivia Fox Cabane

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