20 Questions

Good Questions to Ask an Entrepreneur

Insightful questions to learn about the entrepreneurial journey, decision-making, resilience, and lessons from building a business.

1

What inspired you to start your business, and what problem were you trying to solve?

Click to see why this works

Why this works

Reveals the origin story and the core motivation behind the venture.

2

What was the hardest part of getting started, and how did you overcome it?

Click to see why this works

Why this works

Surfaces early challenges and the resilience required to push through.

3

What does a typical day or week look like for you now?

Click to see why this works

Why this works

Provides realistic context on how entrepreneurs actually spend their time.

4

How did you fund your business initially—savings, investors, loans, or bootstrapping?

Click to see why this works

Why this works

Clarifies the financial path and trade-offs of different funding models.

5

What's the biggest mistake you've made, and what did you learn from it?

Click to see why this works

Why this works

Invites reflection on failure and how it shaped better decision-making.

6

How do you decide what to prioritize when everything feels urgent?

Click to see why this works

Why this works

Reveals frameworks for decision-making and how entrepreneurs manage overwhelm.

7

What skills or knowledge do you wish you'd had when you started?

Click to see why this works

Why this works

Identifies gaps that would have accelerated success and what to learn early.

8

How do you handle stress, burnout, and the emotional rollercoaster of entrepreneurship?

Click to see why this works

Why this works

Addresses the mental health side and how sustainable practices are built.

9

What role does failure play in your business, and how do you recover from setbacks?

Click to see why this works

Why this works

Explores mindset and whether failure is seen as feedback or catastrophe.

10

How did you find your first customers, and what worked best for early traction?

Click to see why this works

Why this works

Provides tactical insight into customer acquisition and validation.

11

What's one thing you do differently now compared to when you started?

Click to see why this works

Why this works

Shows evolution and what experience teaches about running a business.

12

How do you balance growth ambitions with maintaining quality or culture?

Click to see why this works

Why this works

Reveals trade-offs and how entrepreneurs navigate scaling challenges.

13

What advice would you give to someone considering starting their own business?

Click to see why this works

Why this works

Invites distilled wisdom and practical guidance for aspiring entrepreneurs.

14

How do you measure success—revenue, impact, freedom, or something else?

Click to see why this works

Why this works

Clarifies values and what success actually means beyond external metrics.

15

What role do mentors, advisors, or your network play in your success?

Click to see why this works

Why this works

Assesses the importance of community and who helped along the way.

16

How do you know when to pivot versus when to persist?

Click to see why this works

Why this works

Explores the tension between grit and adaptability.

17

What's the best investment you've made in your business—time, money, or otherwise?

Click to see why this works

Why this works

Reveals what drives ROI and what entrepreneurs value most.

18

How has entrepreneurship changed you as a person?

Click to see why this works

Why this works

Invites reflection on personal growth and the transformative nature of the journey.

19

What keeps you motivated when things get tough?

Click to see why this works

Why this works

Shows what sustains entrepreneurs through hard seasons.

20

If you could start over, would you do anything differently?

Click to see why this works

Why this works

Reveals regrets, lessons, and what hindsight teaches.

Learning from Entrepreneurs

Expert tips and techniques for getting the most out of these questions.

Ask with Genuine Curiosity

Listen for the story behind the success—it's rarely linear.
Ask follow-ups to go deeper into challenges and decision points.
Be respectful of their time—entrepreneurs are busy.
Share your own context so they can tailor advice to your situation.

What Not to Ask

'What's your revenue?'—unless they offer it, it's intrusive.
Pitching your idea unsolicited—focus on learning, not selling.
Asking them to mentor you in the first conversation.
Questions that assume entrepreneurship is glamorous or easy.

Apply What You Learn

1
Take notes during or immediately after the conversation.
2
Identify 2–3 takeaways you can act on in your own work.
3
Follow up with a thank-you and share how you applied their advice.
4
Build genuine relationships—don't treat entrepreneurs as transactional resources.

Find Your Perfect Questions

Search our collection of thoughtful questions for any conversation or situation