20 Questions

Good Questions to Ask Senior Leadership

Strategic questions that demonstrate your business acumen, strategic thinking, and understanding of organizational dynamics while showing respect for leadership.

1

What's the biggest challenge the company is facing right now?

Click to see why this works

Why this works

Shows you understand the business landscape and demonstrates interest in the company's strategic priorities and challenges.

2

How do you see the industry evolving over the next 5 years?

Click to see why this works

Why this works

Demonstrates forward-thinking and shows you're interested in long-term strategic planning and industry trends.

3

What's the company's approach to innovation and staying competitive?

Click to see why this works

Why this works

Shows understanding of the importance of innovation and helps you understand how the company maintains its competitive edge.

4

How do you measure success at the executive level?

Click to see why this works

Why this works

Demonstrates understanding of executive responsibilities and helps you understand the metrics and priorities that drive leadership decisions.

5

What's the company's strategy for attracting and retaining top talent?

Click to see why this works

Why this works

Shows interest in human capital and helps you understand the company's approach to talent management and employee development.

6

How do you balance short-term results with long-term strategic goals?

Click to see why this works

Why this works

Demonstrates understanding of the tension between immediate performance and sustainable growth while showing strategic thinking.

7

What's the company's approach to diversity and inclusion at the leadership level?

Click to see why this works

Why this works

Shows you value inclusive leadership and helps you understand the company's commitment to diversity in senior positions.

8

How do you stay connected to what's happening at the ground level?

Click to see why this works

Why this works

Demonstrates understanding of the importance of staying connected to operations and helps you understand their approach to leadership.

9

What's the company's philosophy on risk management and decision-making?

Click to see why this works

Why this works

Shows understanding of executive decision-making and helps you understand the company's approach to risk and opportunity.

10

How do you communicate the company's vision and strategy to employees?

Click to see why this works

Why this works

Demonstrates understanding of the importance of communication and helps you understand how leadership engages with the organization.

11

What's the company's approach to sustainability and corporate responsibility?

Click to see why this works

Why this works

Shows interest in broader business impact and helps you understand the company's values and commitment to social responsibility.

12

How do you handle crisis situations and unexpected challenges?

Click to see why this works

Why this works

Demonstrates understanding of crisis management and helps you understand the leadership approach to handling difficult situations.

13

What's the company's strategy for digital transformation and technology adoption?

Click to see why this works

Why this works

Shows awareness of modern business challenges and helps you understand the company's approach to technology and digital innovation.

14

How do you ensure the company culture aligns with the business strategy?

Click to see why this works

Why this works

Demonstrates understanding of the connection between culture and performance while showing interest in organizational dynamics.

15

What's the company's approach to succession planning and leadership development?

Click to see why this works

Why this works

Shows interest in leadership development and helps you understand the company's approach to building future leaders.

16

How do you stay updated on industry trends and competitive intelligence?

Click to see why this works

Why this works

Demonstrates understanding of the importance of staying current and helps you understand their approach to continuous learning.

17

What's the company's philosophy on customer experience and satisfaction?

Click to see why this works

Why this works

Shows understanding of customer-centricity and helps you understand how the company prioritizes customer value.

18

How do you balance stakeholder interests and make difficult decisions?

Click to see why this works

Why this works

Demonstrates understanding of complex decision-making and helps you understand how leadership navigates competing priorities.

19

What's the company's approach to partnerships and strategic alliances?

Click to see why this works

Why this works

Shows understanding of business development and helps you understand the company's approach to external relationships.

20

What advice would you give to someone looking to advance to senior leadership?

Click to see why this works

Why this works

Gets valuable career guidance from experienced leaders while showing interest in professional development and leadership growth.

Engaging with Senior Leadership

Expert tips and techniques for getting the most out of these questions.

Best Practices

Show Strategic Thinking

Demonstrate your understanding of business strategy, industry trends, and organizational dynamics. Show that you think beyond your immediate role.

Be Respectful of Their Time

Ask thoughtful, well-researched questions that show you've done your homework. Avoid questions that could be easily answered through other sources.

Focus on Learning and Growth

Use the opportunity to learn from their experience and perspective. Show genuine interest in their insights and advice.

Question Sequences

The Strategic Focus Sequence

1
What's the biggest challenge the company is facing right now?
2
How do you see the industry evolving over the next 5 years?
3
What's the company's approach to innovation and staying competitive?

The Leadership Development Sequence

1
What's the company's approach to succession planning and leadership development?
2
How do you ensure the company culture aligns with the business strategy?
3
What advice would you give to someone looking to advance to senior leadership?

Common Pitfalls

Don't Ask Obvious Questions

Avoid questions that could be easily answered through company materials, websites, or other sources. Show you've done your research.

Don't Focus Only on Your Career

While career development is important, also show interest in the company, industry, and broader business challenges.

Don't Be Overly Personal

Keep the conversation professional and focused on business topics. Avoid overly personal questions or topics.

Conversation Templates

The Strategic Focus Approach

1
Step 1: Start with: "What's the biggest challenge the company is facing right now?"
2
Step 2: Follow with: "How do you see the industry evolving over the next 5 years?"
3
Step 3: Conclude with: "What's the company's approach to innovation and staying competitive?"

The Leadership Development Approach

1
Step 1: Begin with: "What's the company's approach to succession planning and leadership development?"
2
Step 2: Ask: "How do you ensure the company culture aligns with the business strategy?"
3
Step 3: End with: "What advice would you give to someone looking to advance to senior leadership?"

Further Reading

"The Leadership Challenge" by James Kouzes and Barry Posner
"Good to Great" by Jim Collins
"The Lean Startup" by Eric Ries
Harvard Business Review leadership articles
Executive leadership development programs

Find Your Perfect Questions

Search our collection of thoughtful questions for any conversation or situation