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02 · Social & Fun

IG Questions to Ask

Twenty short questions for Instagram stories, question stickers and captions. They are quick to answer on a phone, which is most of why people reply at all, and the notes say what each one tends to pull in.

20 questions · each with a note on why · conversation guide

The questions

Open any question for the note

  1. What's your coffee order?

    Why ask it

    The lowest-effort question here, which is exactly why it gets replies: two words, no thinking. Treat it as a way to wake up a quiet story feed rather than as something that tells you much.

  2. Show me your view right now.

    Why ask it

    Turns a text prompt into a photo reply, so what lands in your inbox is an image you can reshare. It also self-selects: people at a desk skip it, people somewhere worth photographing do not.

  3. What are you listening to on repeat?

    Why ask it

    Gets a screenshot as often as a title, and screenshots reshare cleanly with the artist still visible. Answers cluster hard by age, which is useful if you are trying to work out who is actually watching.

  4. What's the last photo you took?

    Why ask it

    Nearly everyone has one from the past hour, so the barrier is close to zero. Replies are mostly pets, receipts and half-eaten food, and that ordinariness is what makes them worth posting back.

  5. Best thing you ate this week?

    Why ask it

    Food answers usually arrive with a place name attached, which is what makes them worth resharing to a local audience. Limiting it to this week stops you collecting the same three restaurants from years ago.

  6. What emoji do you overuse?

    Why ask it

    Easier to answer than a favorite, because admitting a habit costs less than declaring a preference. Replies are one character long and look good stacked on a single slide.

  7. What's one small thing that made your day?

    Why ask it

    Aims low on purpose. Asking for the best part of someone's day gets silence from anyone having an average one, while the word small gives them permission to say the sandwich was good.

  8. What are you watching at the moment?

    Why ask it

    Reliable because people want recommendation traffic going both ways. It also hands you a follow-up for the next slide: ask whether it holds up past episode three.

  9. Early riser or up at midnight?

    Why ask it

    A two-option question, which is why it beats open ones on a poll sticker. The split also tells you roughly when your audience is looking, which is worth more than the answer itself.

  10. What's a hobby you picked up and quietly dropped?

    Why ask it

    More honest than asking about hobbies, which produces a resume. Half-finished projects are funnier and more relatable, and nobody has to pretend they still do pottery.

  11. What's the best advice you got this year?

    Why ask it

    Restricting it to this year rules out the inherited proverbs everyone repeats. What comes back tends to be specific and slightly awkward, which is what makes it worth reposting.

  12. What's something you were wrong about?

    Why ask it

    Rarer than it looks, because it asks for a small admission in public. Replies are short but tend to open conversations in your inbox rather than closing them.

  13. What's an unpopular opinion you'll actually defend?

    Why ask it

    The word defend does the work. Without it you get contrarian one-liners. With it, people pick something they have genuinely thought about, usually food, films or their own city.

  14. What are you saving up for?

    Why ask it

    Concrete and forward-looking, so it sidesteps the awkwardness of asking about money. Answers run from a flight to a washing machine, and that range tells you more about who follows you than any dashboard.

  15. Where was your last trip, and would you go back?

    Why ask it

    The second half stops it becoming a list of destinations. Would you go back is where people say the honest thing about a place they posted five flattering photos of.

  16. What's something you're proud of that nobody noticed?

    Why ask it

    The nobody noticed clause is what makes people answer. Straight questions about achievements read as fishing, while this one gives permission to name the unglamorous thing that actually took effort.

  17. What skill do you want by the end of the year?

    Why ask it

    A deadline makes the answer specific. Without one you get learn guitar forever. With one, people name something already half-started, which gives you an obvious reason to check back in December.

  18. What does your Sunday actually look like?

    Why ask it

    The word actually is doing the work, because the aesthetic version of this question has been asked to death. Expect laundry and admin, and post it, because that is the answer people recognize.

  19. Who taught you something this year without meaning to?

    Why ask it

    Slower to answer, so expect fewer replies and better ones. People usually name a colleague, a child or a stranger rather than a mentor, and that is the part worth resharing.

  20. What do you want me to post more of?

    Why ask it

    The only question here that changes what you do next. Answers are blunt and occasionally unwelcome, and they are more reliable than trying to read the same thing off your view counts.

Getting these to work on a story

Practical guidance for the conversation itself

Getting replies at all

  • Put the sticker on a story where your face or something specific is already visible. A sticker floating on a plain background reads as a broadcast and gets swiped past.
  • One question per slide. Two stickers on the same story splits the replies and usually kills both.
  • Answer it yourself first. An empty prompt looks like nobody is participating, and one visible reply makes the next twenty easier.
  • Reply privately to a handful of people. Anyone who gets a response from you answers the next one.
  • Repost the same question a few months later. Overlap in who sees any given story is smaller than it feels.

Reposting what comes back

Ask before naming anyone

Question sticker replies are anonymous to your audience but not to you. Screenshotting one with the handle showing, without asking, is the fastest way to make people stop replying to anything.

Group the short ones

Six two-word answers on one slide reads better than six separate stories, and the volume itself is evidence the question worked.

Do not correct people

Publicly disagreeing with a reply ends the thread for everyone watching, including the ones who never sent anything.

Common pitfalls

Asking for more effort than you have earned

A long reflective question from an account someone follows loosely gets nothing. Match the depth of the question to how well people actually know you.

Fishing

Prompts along the lines of what do you like most about me read exactly as they are. They get replies from close friends and silence from everyone else.

Public questions about private things

Money, health, relationships and family get honest answers in private messages and careful ones in public. If you want the real answer, do not ask it on a story.

Ignoring the answers

If you ask what people want more of and then post the same thing anyway, the next question gets a fraction of the replies.