Insurance Questions to Ask Clients
Essential questions for insurance professionals to ask clients to assess their needs, understand their risk profile, and provide comprehensive coverage recommendations.
1What are your current insurance policies and what coverage do you already have?
Click to see why this works
What are your current insurance policies and what coverage do you already have?
Click to see why this works
Why this works
Helps you understand their existing coverage and identify any gaps or overlaps in their current insurance portfolio.
2What are your assets and what is the total value of what you need to protect?
Click to see why this works
What are your assets and what is the total value of what you need to protect?
Click to see why this works
Why this works
Reveals the scope of their assets and helps you determine the appropriate coverage limits to protect their financial interests.
3What are your income sources and how much do you earn annually?
Click to see why this works
What are your income sources and how much do you earn annually?
Click to see why this works
Why this works
Shows you their financial capacity and helps you recommend appropriate coverage levels and premium amounts they can afford.
4What are your family situation and dependents, and who relies on your income?
Click to see why this works
What are your family situation and dependents, and who relies on your income?
Click to see why this works
Why this works
Reveals their family obligations and helps you understand who needs protection and what coverage is necessary for their dependents.
5What are your health conditions and any pre-existing medical issues?
Click to see why this works
What are your health conditions and any pre-existing medical issues?
Click to see why this works
Why this works
Shows you their health status and helps you understand any medical conditions that may affect their insurance eligibility or premiums.
6What are your lifestyle factors and hobbies that might affect your risk profile?
Click to see why this works
What are your lifestyle factors and hobbies that might affect your risk profile?
Click to see why this works
Why this works
Reveals their risk factors and helps you understand any activities or lifestyle choices that may impact their insurance needs and premiums.
7What are your financial goals and how do you plan to protect your wealth?
Click to see why this works
What are your financial goals and how do you plan to protect your wealth?
Click to see why this works
Why this works
Shows you their financial objectives and helps you recommend insurance products that align with their long-term financial planning.
8What are your concerns about insurance and what coverage gaps worry you most?
Click to see why this works
What are your concerns about insurance and what coverage gaps worry you most?
Click to see why this works
Why this works
Reveals their specific concerns and helps you address their fears and provide reassurance about their coverage needs.
9What are your budget constraints and how much can you afford to spend on insurance?
Click to see why this works
What are your budget constraints and how much can you afford to spend on insurance?
Click to see why this works
Why this works
Shows you their financial limitations and helps you recommend coverage options that fit within their budget constraints.
10What are your risk tolerance and how comfortable are you with different coverage levels?
Click to see why this works
What are your risk tolerance and how comfortable are you with different coverage levels?
Click to see why this works
Why this works
Reveals their comfort level with risk and helps you recommend coverage options that match their risk tolerance and preferences.
11What are your business activities and do you have any commercial insurance needs?
Click to see why this works
What are your business activities and do you have any commercial insurance needs?
Click to see why this works
Why this works
Shows you their business operations and helps you identify any commercial insurance needs or business-related coverage requirements.
12What are your travel plans and do you need international coverage?
Click to see why this works
What are your travel plans and do you need international coverage?
Click to see why this works
Why this works
Reveals their travel patterns and helps you understand whether they need international coverage or travel-related insurance.
13What are your retirement plans and how do you want to protect your future income?
Click to see why this works
What are your retirement plans and how do you want to protect your future income?
Click to see why this works
Why this works
Shows you their retirement goals and helps you recommend insurance products that support their long-term financial security.
14What are your estate planning goals and how do you want to transfer wealth?
Click to see why this works
What are your estate planning goals and how do you want to transfer wealth?
Click to see why this works
Why this works
Reveals their estate planning objectives and helps you recommend insurance products that support their wealth transfer goals.
15What are your previous insurance claims and what experiences have you had?
Click to see why this works
What are your previous insurance claims and what experiences have you had?
Click to see why this works
Why this works
Shows you their claims history and helps you understand any past issues or concerns they may have with insurance.
16What are your communication preferences and how do you like to be contacted?
Click to see why this works
What are your communication preferences and how do you like to be contacted?
Click to see why this works
Why this works
Reveals their communication style and helps you understand how to maintain effective contact and provide ongoing service.
17What are your expectations for service and what level of support do you need?
Click to see why this works
What are your expectations for service and what level of support do you need?
Click to see why this works
Why this works
Shows you their service expectations and helps you understand what level of support and assistance they require.
18What are your concerns about insurance companies and what factors are important to you?
Click to see why this works
What are your concerns about insurance companies and what factors are important to you?
Click to see why this works
Why this works
Reveals their preferences for insurance companies and helps you recommend carriers that align with their values and priorities.
19What are your questions about insurance and what would you like to understand better?
Click to see why this works
What are your questions about insurance and what would you like to understand better?
Click to see why this works
Why this works
Shows you their knowledge level and helps you identify areas where they need education and clarification about insurance concepts.
20What are your long-term goals and how do you want insurance to support your future plans?
Click to see why this works
What are your long-term goals and how do you want insurance to support your future plans?
Click to see why this works
Why this works
Reveals their future objectives and helps you recommend insurance products that support their long-term goals and aspirations.
How to Conduct Effective Insurance Client Interviews
Expert tips and techniques for getting the most out of these questions.
Best Practices
Focus on Comprehensive Needs Assessment
Ask questions that help you understand their complete financial picture and insurance needs. Look for coverage gaps and opportunities to provide value.
Assess Risk Profile and Tolerance
Ask about their risk factors, tolerance, and concerns. This helps you recommend appropriate coverage levels and insurance products.
Understand Financial Capacity
Ask about their income, assets, and budget constraints. This helps you recommend coverage options that fit within their financial means.
Question Sequences
The Current Coverage Assessment Series
The Risk and Lifestyle Series
Common Pitfalls
Don't Focus Only on Current Coverage
While understanding current coverage is important, also ask about their future goals, risk tolerance, and how they want insurance to support their long-term plans.
Don't Ignore Budget Constraints
Ask about their financial capacity and budget limitations. Make sure you recommend coverage options that fit within their financial means.
Don't Overlook Risk Factors
Ask about their lifestyle, hobbies, and risk factors. This information is crucial for assessing their risk profile and recommending appropriate coverage.