Marketing Questions to Ask Clients
Strategic questions to understand your clients' marketing needs, goals, and challenges, helping you develop effective marketing strategies and campaigns that deliver real results.
1What are your primary marketing goals, and how do you measure success?
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What are your primary marketing goals, and how do you measure success?
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Why this works
Establishes clear objectives and success metrics, ensuring your marketing efforts align with their business goals and can be properly measured.
2Who is your target audience, and how well do you understand them?
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Who is your target audience, and how well do you understand them?
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Why this works
Reveals their customer knowledge and market research, helping you understand their audience and identify any gaps in their understanding.
3What marketing challenges are you currently facing, and what's holding you back?
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What marketing challenges are you currently facing, and what's holding you back?
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Why this works
Identifies pain points and obstacles, allowing you to address their specific needs and provide targeted solutions.
4What marketing strategies have worked well for you in the past, and why?
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What marketing strategies have worked well for you in the past, and why?
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Why this works
Shows their successful approaches and what resonates with their audience, helping you build on what's already working.
5What marketing strategies have failed, and what did you learn from them?
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What marketing strategies have failed, and what did you learn from them?
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Why this works
Reveals their past failures and lessons learned, helping you avoid repeating mistakes and understand their risk tolerance.
6What's your current marketing budget, and how do you allocate it?
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What's your current marketing budget, and how do you allocate it?
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Why this works
Establishes financial parameters and resource allocation, ensuring your recommendations are realistic and achievable within their budget.
7What marketing channels are you currently using, and which ones are most effective?
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What marketing channels are you currently using, and which ones are most effective?
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Why this works
Shows their current marketing mix and channel performance, helping you understand their existing presence and identify opportunities.
8What's your biggest competitor doing in marketing that you admire or worry about?
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What's your biggest competitor doing in marketing that you admire or worry about?
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Why this works
Reveals their competitive landscape and concerns, helping you understand their market position and competitive pressures.
9What's your brand story, and how do you want to be perceived in the market?
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What's your brand story, and how do you want to be perceived in the market?
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Why this works
Explores their brand identity and positioning, helping you align marketing efforts with their brand values and messaging.
10What marketing tools and technologies are you currently using?
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What marketing tools and technologies are you currently using?
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Why this works
Shows their current tech stack and capabilities, helping you understand their existing resources and identify integration opportunities.
11What's your sales process, and how does marketing support it?
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What's your sales process, and how does marketing support it?
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Why this works
Reveals the connection between marketing and sales, helping you understand how marketing efforts should align with their sales funnel.
12What marketing metrics do you track, and what do they tell you?
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What marketing metrics do you track, and what do they tell you?
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Why this works
Shows their measurement approach and data insights, helping you understand their analytical capabilities and reporting needs.
13What's your timeline for seeing marketing results, and what's driving that timeline?
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What's your timeline for seeing marketing results, and what's driving that timeline?
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Why this works
Establishes expectations and urgency, helping you set realistic timelines and manage their expectations for marketing outcomes.
14What marketing resources do you have in-house, and what do you need help with?
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What marketing resources do you have in-house, and what do you need help with?
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Why this works
Reveals their internal capabilities and gaps, helping you understand what services they need and how to position your expertise.
15What's your biggest marketing opportunity that you haven't been able to capitalize on?
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What's your biggest marketing opportunity that you haven't been able to capitalize on?
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Why this works
Identifies untapped potential and growth opportunities, helping you prioritize initiatives that can deliver significant impact.
16What marketing trends are you following, and which ones interest you most?
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What marketing trends are you following, and which ones interest you most?
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Why this works
Shows their awareness of industry trends and interests, helping you align recommendations with their interests and market opportunities.
17What's your customer acquisition cost, and how does it compare to your customer lifetime value?
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What's your customer acquisition cost, and how does it compare to your customer lifetime value?
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Why this works
Reveals their unit economics and profitability, helping you understand their business model and optimize marketing efficiency.
18What marketing content resonates most with your audience, and why?
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What marketing content resonates most with your audience, and why?
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Why this works
Shows their content performance and audience preferences, helping you understand what types of content to focus on.
19What's your biggest marketing fear or concern?
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What's your biggest marketing fear or concern?
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Why this works
Reveals their anxieties and risk factors, helping you address their concerns and build confidence in your marketing approach.
20What would success look like for you in the next 6-12 months?
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What would success look like for you in the next 6-12 months?
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Why this works
Establishes their vision for success and key milestones, helping you align your marketing strategy with their long-term goals.
Best Practices for Client Marketing Conversations
Expert tips and techniques for getting the most out of these questions.
Best Practices
Listen More Than You Talk
Focus on understanding their needs and challenges before proposing solutions. Ask follow-up questions to dig deeper into their responses.
Focus on Business Outcomes
Connect marketing strategies to business results and ROI, showing how your recommendations will impact their bottom line.
Provide Strategic Insights
Offer valuable insights and recommendations based on their responses, demonstrating your expertise and value.
Question Sequences
The Goal Setting
The Challenge Analysis
Common Pitfalls
Don't Jump to Solutions
Avoid proposing solutions before fully understanding their needs and challenges. Take time to gather all the information first.
Don't Make Assumptions
Avoid assuming their level of marketing knowledge or making assumptions about their business model or target audience.
Don't Focus Only on Tactics
Focus on strategic understanding first, then move to tactical recommendations. Strategy should drive tactics, not the other way around.