Questions to Ask a Modeling Agency
Critical questions to evaluate modeling agencies, avoid scams, and understand the terms of representation.
1What is your agency's commission structure and what services does it cover?
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What is your agency's commission structure and what services does it cover?
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Why this works
Reveals the financial terms of representation and ensures there are no hidden fees or unexpected costs.
2What are the upfront costs and what are they for?
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What are the upfront costs and what are they for?
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Why this works
Legitimate agencies typically don't charge upfront fees, so this helps identify potential scams or unusual practices.
3What types of modeling does your agency specialize in and what clients do you work with?
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What types of modeling does your agency specialize in and what clients do you work with?
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Why this works
Shows whether the agency's focus aligns with your modeling goals and whether they have reputable client relationships.
4How long has your agency been in business and what is your track record?
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How long has your agency been in business and what is your track record?
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Why this works
Reveals the agency's experience and stability, helping you assess their credibility and success rate.
5Can you provide references from current or former models?
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Can you provide references from current or former models?
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Why this works
Shows whether the agency is willing to demonstrate their track record and allows you to hear firsthand experiences.
6What are the terms of the representation contract and how long is the commitment?
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What are the terms of the representation contract and how long is the commitment?
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Why this works
Reveals the legal obligations and ensures you understand what you're agreeing to before signing.
7Do you require exclusive representation or can I work with other agencies?
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Do you require exclusive representation or can I work with other agencies?
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Why this works
Shows the agency's expectations for exclusivity and whether you'll have flexibility in your modeling career.
8What kind of work can I realistically expect and how often?
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What kind of work can I realistically expect and how often?
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Why this works
Provides realistic expectations about job frequency and helps you understand the agency's ability to book work.
9How do you handle payments and when can I expect to be paid after a job?
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How do you handle payments and when can I expect to be paid after a job?
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Why this works
Reveals the payment process and timeline, ensuring you understand when you'll receive compensation for your work.
10What development or training do you provide to new models?
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What development or training do you provide to new models?
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Why this works
Shows the agency's investment in your career development and what support they offer for skill building.
11Do you require me to use specific photographers, agencies, or services?
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Do you require me to use specific photographers, agencies, or services?
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Why this works
Reveals potential conflicts of interest or kickback arrangements that may not be in your best interest.
12What are your expectations for my portfolio and headshots?
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What are your expectations for my portfolio and headshots?
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Why this works
Shows what materials you'll need to provide and what standards the agency maintains for model representation.
13How do you market and promote your models to clients?
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How do you market and promote your models to clients?
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Why this works
Reveals the agency's approach to getting you work and shows their marketing strategies and industry connections.
14What happens if I want to turn down a job offer?
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What happens if I want to turn down a job offer?
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Why this works
Shows the agency's flexibility and whether you'll have control over which jobs you accept.
15Do you offer international opportunities and what support do you provide?
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Do you offer international opportunities and what support do you provide?
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Why this works
Reveals the scope of the agency's reach and whether they can help with international modeling careers.
16What is your policy on social media and personal branding?
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What is your policy on social media and personal branding?
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Why this works
Shows the agency's expectations for your online presence and whether they support or restrict your personal brand.
17How do you handle disputes or complaints from models?
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How do you handle disputes or complaints from models?
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Why this works
Reveals the agency's approach to conflict resolution and whether they have fair processes for addressing concerns.
18What insurance or protections do you provide for models?
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What insurance or protections do you provide for models?
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Why this works
Shows whether the agency offers liability coverage or other protections for models during assignments.
19How can I terminate the contract and what are the terms?
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How can I terminate the contract and what are the terms?
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Why this works
Reveals the exit process and ensures you understand how to leave the agency if the relationship isn't working.
20Are you a member of any professional associations or industry organizations?
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Are you a member of any professional associations or industry organizations?
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Why this works
Shows the agency's professional standing and whether they adhere to industry standards and ethics.
Best Practices for Agency Evaluation
Expert tips and techniques for getting the most out of these questions.
Best Practices
Research the Agency Thoroughly
Check online reviews, industry forums, and professional associations before signing with any agency.
Never Pay Upfront Fees
Legitimate agencies make money from commissions on your bookings, not from upfront fees or mandatory purchases.
Read Contracts Carefully
Have a lawyer review any contract before signing, especially regarding exclusivity and termination clauses.
Question Sequences
The Financial Assessment Sequence
The Legitimacy Check Sequence
Common Pitfalls
Don't Sign Immediately
Take time to research the agency and review the contract carefully. Legitimate agencies won't pressure you to sign right away.
Avoid Paying Upfront Fees
Reputable agencies earn commissions from your bookings, not upfront fees. Be wary of agencies that require payment before you work.
Don't Ignore Red Flags
If something feels wrong or too good to be true, trust your instincts and walk away. Research thoroughly before committing.