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03 · Professional & Academic

Questions to Ask a Modeling Agency

Questions to put to a modeling agency before you sign anything: licensing, commission, contract length, who pays for images, how bookings are refused, and when money actually reaches you. Written for new models and for parents sitting in on the meeting.

20 questions · each with a note on why · conversation guide

The questions

Open any question for the note

  1. Are you a licensed talent agency where you operate, and can I see the license?

    Why ask it

    Many states and countries license talent agencies and cap what they can charge. An outfit that cannot produce a number, or that calls itself a management company specifically to sit outside those rules, has answered a bigger question than the one you asked.

  2. Do I pay you anything before I earn anything?

    Why ask it

    The most useful question in the room. An agency on commission makes money when you do. Charges for classes, screen tests, portfolio packages, or registration make money whether you ever work or not.

  3. What is your commission, and is it taken from the gross or after expenses?

    Why ask it

    The percentage matters less than the base it is applied to. Twenty percent of gross is a different deal from twenty percent of what is left after usage fees and costs come out.

  4. Which of your models are working right now, and where can I see the work?

    Why ask it

    Named people and current campaigns can be checked in an afternoon. Agencies leaning on one booking from years ago tend to describe clients by category rather than by name.

  5. What have you booked in the last six months?

    Why ask it

    Recent and specific. A list of famous brands with no dates attached usually describes an ambition rather than a working relationship.

  6. Which board would I be on, and how many other people are on it?

    Why ask it

    Boards are how agencies sort a roster. A crowded board in your category means you are competing inside the agency before any client has seen you.

  7. What kind of work do you see me for?

    Why ask it

    A real assessment sounds specific: commercial, fit, e-commerce, editorial, hands, hair. Compliments with no category attached usually mean they sign broadly and see what sticks.

  8. What would I realistically earn in the first year?

    Why ask it

    Asks for a number rather than a story. Straight answers give a wide range and say plainly that most new faces earn very little at the start.

  9. How long is the contract, and is it exclusive?

    Why ask it

    Term and exclusivity are the two clauses that cost people years. Look for automatic renewal, and for exclusivity written across every market rather than the one you live in.

  10. What happens if I want to leave before the term ends?

    Why ask it

    Ask about notice, and about whether commission still follows you onto jobs booked after you go. That second part is often buried in a clause nobody reads out loud.

  11. Who pays for test shoots, and who owns the images afterwards?

    Why ask it

    Two separate questions and both get expensive. If the agency owns the photographs, your book stays with them when you leave.

  12. Do I have to use particular photographers or studios?

    Why ask it

    A mandatory list is the standard route for a kickback. Agencies acting in your interest recommend names and let you go elsewhere.

  13. How do you handle a job I do not want to take?

    Why ask it

    Ask specifically about nudity, alcohol and gambling brands, travel, and shoots with no chaperone. You want to hear that refusal carries no penalty, and to hear it before you need it.

  14. Who do I call from a set if something goes wrong?

    Why ask it

    Look for a named person reachable during shooting hours, plus a stated position on closed sets and on chaperones for anyone under eighteen. Silence here is the answer.

  15. How and when do I get paid after a job?

    Why ask it

    Ask who invoices, how long clients usually take, and whether the agency pays you before the client pays them. Sixty and ninety day terms are common and rarely mentioned upfront.

  16. Do you deduct anything from my earnings besides commission?

    Why ask it

    Courier charges, website fees, and administration costs add up quietly. Ask to see a sample statement for an existing model with the name removed.

  17. What happens if a client does not pay?

    Why ask it

    Shows whether the agency chases the invoice or passes the loss to you. Some contracts put you out of pocket for work you already did.

  18. Do you place models in other markets, and what does that involve?

    Why ask it

    Overseas placements bring apartment rent, visas, and advances charged against future earnings. Ask what the debt looks like if the season goes badly.

  19. Can I speak to two models who have left the agency?

    Why ask it

    Current models have reasons to be positive. People who left will tell you how the money and the exit were handled, which is what you are trying to find out.

  20. What would make you drop me?

    Why ask it

    Blunt and worth asking. Measurement clauses, social media requirements, and vague wording about attitude are all easier to discuss now than to discover later.

Before you sign

Practical guidance for the conversation itself

Before the meeting

Check the agency exists on paper

Look for the company registration, the licensing body for talent agencies in your state or country, and any complaints filed against the name. Also check whether the trading name and the registered name match, since they often do not.

Bring someone with you

A second person hears what you miss and slows the meeting down. If you are under eighteen, a parent or guardian should be present for the whole conversation, not called in at the signing.

Take the contract away

Nobody legitimate needs a signature that day. Ask for a copy to read at home and have a lawyer look at the term, exclusivity, and termination clauses before you return it.

Warning signs in the answers

  • Any fee payable before you have earned anything, whatever it is called.
  • A required photographer, course, or studio, especially one at the same address.
  • Praise with no category attached: real interest sounds like a specific market, not a compliment.
  • A signing deadline, a discount that expires, or a place that is about to go to someone else.
  • Refusal to name a current client, or to let you speak to any model who has left.
  • A contract that renews itself unless you cancel in a narrow window.

Checks worth doing yourself

  1. 1Search the agency name with the words complaint and review, and read past the first page of results.
  2. 2Pick two models from their roster and check whether the work they claim appears in the credits.
  3. 3Call one brand or casting director they named and ask whether they work with the agency.
  4. 4Compare the commission against other agencies in the same city for the same category of work.
  5. 5Read the termination clause twice, then ask the agency to explain it back to you.