20 Questions

Questions to Ask a Broker When Selling a Business

Essential questions to ask business brokers when selling your business to understand their services, fees, and how they can help you achieve the best sale outcome.

1

What services do you provide for business sales and how do you handle the process?

Click to see why this works

Why this works

Understanding their services helps you assess if they can meet your specific needs and handle your business sale effectively.

2

What are your fees and how are they structured?

Click to see why this works

Why this works

Understanding the cost structure helps you budget for the sale and compare different brokers' pricing.

3

What is your experience with businesses like mine and in this industry?

Click to see why this works

Why this works

Learning about their experience helps you assess if they have the knowledge and expertise to sell your specific type of business.

4

How do you determine the value of my business and what methods do you use?

Click to see why this works

Why this works

Understanding their valuation approach helps you know how they'll price your business and what factors they consider.

5

What is your approach to marketing and how will you promote my business?

Click to see why this works

Why this works

Learning about their marketing strategy helps you understand how they'll attract potential buyers and showcase your business.

6

How do you handle confidentiality and protect my business information?

Click to see why this works

Why this works

Understanding their confidentiality measures helps you ensure your business information is protected during the sale process.

7

What is your timeline for selling businesses like mine?

Click to see why this works

Why this works

Learning about their timeline helps you understand how long the sale process typically takes and what to expect.

8

How do you screen and qualify potential buyers?

Click to see why this works

Why this works

Understanding their buyer screening process helps you know how they'll ensure serious, qualified buyers for your business.

9

What is your approach to negotiations and how do you handle offers?

Click to see why this works

Why this works

Learning about their negotiation approach helps you understand how they'll work to get you the best price and terms.

10

How do you handle due diligence and what support do you provide?

Click to see why this works

Why this works

Understanding their due diligence support helps you know how they'll help you prepare for and navigate the buyer's investigation.

11

What are the potential challenges in selling my business and how do you address them?

Click to see why this works

Why this works

Learning about potential challenges helps you understand what obstacles you might face and how they'll help you overcome them.

12

How do you handle the transition period and what support do you provide?

Click to see why this works

Why this works

Understanding their transition support helps you know how they'll help you and the buyer through the handover process.

13

What are your success rates and how do you measure them?

Click to see why this works

Why this works

Learning about their success rates helps you assess their track record and likelihood of successfully selling your business.

14

How do you handle multiple offers and competitive situations?

Click to see why this works

Why this works

Understanding their approach to multiple offers helps you know how they'll maximize your sale price and terms.

15

What are the costs associated with selling my business and what is included?

Click to see why this works

Why this works

Learning about all costs helps you understand the total expense of selling your business and what services are included.

16

How do you handle legal issues and what legal support do you provide?

Click to see why this works

Why this works

Understanding their legal support helps you know how they'll help you navigate legal requirements and protect your interests.

17

What are the tax implications of selling my business and how do you handle them?

Click to see why this works

Why this works

Learning about tax implications helps you understand the financial impact of the sale and how to minimize your tax burden.

18

How do you handle financing and what options do you provide for buyers?

Click to see why this works

Why this works

Understanding their financing approach helps you know how they'll help buyers secure funding and complete the sale.

19

What are the potential risks in selling my business and how do you mitigate them?

Click to see why this works

Why this works

Learning about risks helps you understand what could go wrong and how they'll protect your interests throughout the process.

20

What are the next steps and how do we get started?

Click to see why this works

Why this works

Understanding the next steps helps you know what to expect and how to begin the process of selling your business.

Choosing the Right Business Broker

Expert tips and techniques for getting the most out of these questions.

Evaluating Business Brokers

Ask for References

Request references from other business owners who have sold their businesses to understand their experiences and satisfaction.

Review Their Portfolio

Look at their portfolio of sold businesses to assess their experience and success with similar businesses.

Understand Their Process

Ask detailed questions about their process to ensure it aligns with your expectations and needs.

Essential Areas to Cover

Services and Process

Business valuation methods
Marketing and promotion
Buyer screening and qualification
Negotiation and deal structure

Support and Guidance

Due diligence support
Legal and tax guidance
Transition assistance
Confidentiality protection

Financial Considerations

Fee structure and costs
Tax implications
Financing options
Risk mitigation

Find Your Perfect Questions

Search our collection of thoughtful questions for any conversation or situation