20 Questions

Questions to Ask Business Coach

Essential questions to help you evaluate business coaches, understand their approach, and determine if they're the right fit for your business goals.

1

What's your coaching philosophy and approach to business development?

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Why this works

Reveals coaching style and helps you understand how the coach approaches business development and what methods they use.

2

What are your qualifications and experience in business coaching?

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Why this works

Shows expertise and helps you understand the coach's background, qualifications, and experience in business coaching.

3

What are your areas of expertise and what types of businesses do you work with?

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Why this works

Reveals specialization and helps you understand what industries and business types the coach specializes in.

4

What are your success stories and what results have you achieved with clients?

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Why this works

Shows track record and helps you understand what results the coach has achieved with other clients and what success looks like.

5

What are your coaching methods and how do you work with clients?

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Why this works

Reveals coaching process and helps you understand how the coach works with clients and what methods they use.

6

What are your expectations for clients and what do you require from them?

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Why this works

Shows client requirements and helps you understand what the coach expects from clients and what commitment is required.

7

What are your communication style and how often do you meet with clients?

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Why this works

Reveals communication approach and helps you understand how often you'll meet and how the coach communicates.

8

What are your fees and what's included in your coaching package?

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Why this works

Shows pricing structure and helps you understand the cost and what's included in the coaching package.

9

What are your availability and how do you schedule sessions?

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Why this works

Reveals scheduling and helps you understand the coach's availability and how sessions are scheduled.

10

What are your boundaries and what do you not provide?

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Why this works

Shows scope limitations and helps you understand what the coach does and doesn't provide and what boundaries exist.

11

What are your tools and resources for client development?

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Why this works

Reveals available resources and helps you understand what tools and resources the coach provides to clients.

12

What are your accountability measures and how do you track progress?

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Why this works

Shows accountability approach and helps you understand how the coach tracks progress and holds clients accountable.

13

What are your conflict resolution and difficult conversation approaches?

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Why this works

Reveals conflict handling and helps you understand how the coach handles difficult conversations and conflicts.

14

What are your networking and referral opportunities?

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Why this works

Shows networking value and helps you understand what networking and referral opportunities the coach provides.

15

What are your continuing education and professional development commitments?

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Why this works

Reveals learning commitment and helps you understand how the coach stays current and continues to develop professionally.

16

What are your client retention rates and how long do clients typically work with you?

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Why this works

Shows client satisfaction and helps you understand how long clients typically work with the coach and their satisfaction levels.

17

What are your emergency and crisis support availability?

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Why this works

Reveals support availability and helps you understand what emergency and crisis support the coach provides.

18

What are your confidentiality and privacy policies?

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Why this works

Shows privacy protection and helps you understand how the coach protects client confidentiality and privacy.

19

What are your termination and ending process policies?

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Why this works

Reveals ending process and helps you understand how the coaching relationship can be ended and what the process involves.

20

What makes you the right coach for my specific business goals?

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Why this works

Shows coach fit and helps you understand how this coach aligns with your specific business goals and needs.

Best Practices for Business Coach Evaluation

Expert tips and techniques for getting the most out of these questions.

Best Practices

Focus on Coach Expertise

Ask questions that help you understand the coach's qualifications, experience, and areas of expertise to ensure they're qualified to help you.

Assess Coaching Approach

Ask about coaching philosophy, methods, and approach to ensure their style aligns with your learning and working preferences.

Evaluate Results and Track Record

Ask about success stories, results, and client outcomes to understand what results you can expect from working with this coach.

Question Sequences

The Expertise Assessment Sequence

1
What are your qualifications and experience in business coaching?
2
What are your areas of expertise and what types of businesses do you work with?
3
What are your success stories and what results have you achieved with clients?
4
What makes you the right coach for my specific business goals?

The Coaching Approach Sequence

1
What's your coaching philosophy and approach to business development?
2
What are your coaching methods and how do you work with clients?
3
What are your communication style and how often do you meet with clients?
4
What are your accountability measures and how do you track progress?

Common Pitfalls

Don't Focus Only on Price

While cost matters, focus on value, expertise, and results. A more expensive coach with better results may be worth the investment.

Don't Ignore the Coach's Specialization

Make sure the coach has experience in your industry or business type. Generic business advice may not be as effective as specialized expertise.

Don't Skip the Results Questions

Ask about specific results and success stories. A coach's track record is a strong indicator of their ability to help you achieve your goals.

Conversation Templates

The Expertise Assessment Template

1
Step 1: Start with: "What are your qualifications and experience in business coaching?"
2
Step 2: Follow with: "What are your areas of expertise and what types of businesses do you work with?"
3
Step 3: Deepen with: "What are your success stories and what results have you achieved with clients?"
4
Step 4: Connect with: "What makes you the right coach for my specific business goals?"

The Coaching Approach Template

1
Step 1: Begin with: "What's your coaching philosophy and approach to business development?"
2
Step 2: Explore with: "What are your coaching methods and how do you work with clients?"
3
Step 3: Understand with: "What are your communication style and how often do you meet with clients?"
4
Step 4: Learn with: "What are your accountability measures and how do you track progress?"

Further Reading

"Business Coaching Guide" by coaching organizations
"Coach Selection" by business development resources
"Professional Development" by career coaches
"Business Growth" by entrepreneurship resources

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