20 Questions

Questions to Ask Client on First Meeting

Essential questions to ask during your first meeting with a new client to understand their needs, goals, and establish a strong working relationship.

1

What brings you here today and what are you hoping to achieve?

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Why this works

Understanding their primary motivation helps you focus on their most important needs and goals for the engagement.

2

Can you tell me about your current situation and what challenges you're facing?

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Why this works

Learning about their current state helps you understand their context and the problems they need to solve.

3

What have you tried before to address these issues?

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Why this works

Understanding their previous attempts helps you avoid repeating unsuccessful approaches and build on what has worked.

4

What would success look like for you in this situation?

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Why this works

Learning about their success criteria helps you align your approach with their desired outcomes and expectations.

5

What is your timeline for achieving these goals?

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Why this works

Understanding their timeline helps you plan the engagement and set realistic expectations for deliverables.

6

What is your budget range for this project?

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Why this works

Learning about their budget helps you recommend solutions that fit their financial capacity and avoid scope creep.

7

Who else is involved in this decision-making process?

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Why this works

Understanding their decision-making structure helps you know who to involve and how to navigate the approval process.

8

What are your biggest concerns or fears about this project?

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Why this works

Learning about their concerns helps you address potential obstacles and build confidence in your approach.

9

How do you prefer to communicate and receive updates?

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Why this works

Understanding their communication preferences helps you establish effective working relationships and keep them informed.

10

What information do you need from me to make a decision?

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Why this works

Learning about their decision criteria helps you provide the right information and address their specific needs.

11

What are your expectations for our working relationship?

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Why this works

Understanding their expectations helps you align your approach with their preferences and working style.

12

What questions do you have about my services or approach?

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Why this works

Learning about their questions helps you address their concerns and demonstrate your expertise and value.

13

How do you measure success in your business or personal life?

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Why this works

Understanding their success metrics helps you align your approach with their values and measurement systems.

14

What are your biggest priorities right now?

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Why this works

Learning about their priorities helps you understand what matters most to them and how to focus your efforts.

15

What would happen if we don't move forward with this project?

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Why this works

Understanding the consequences of inaction helps you demonstrate the value and urgency of your services.

16

What are your thoughts on the next steps?

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Why this works

Learning about their next steps helps you understand their decision-making process and how to move forward.

17

How do you typically work with service providers like me?

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Why this works

Understanding their working style helps you adapt your approach to their preferences and communication style.

18

What would make this engagement a complete success for you?

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Why this works

Learning about their success criteria helps you understand their expectations and how to exceed them.

19

What are your biggest opportunities for growth or improvement?

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Why this works

Understanding their growth opportunities helps you identify additional value you can provide beyond the immediate project.

20

How can I best serve you and your needs?

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Why this works

Learning about their service preferences helps you tailor your approach to their specific needs and working style.

Building Client Relationships

Expert tips and techniques for getting the most out of these questions.

Effective First Meetings

Listen More Than You Talk

Focus on understanding their needs and challenges rather than immediately pitching your services or solutions.

Ask Open-Ended Questions

Use questions that encourage detailed responses rather than yes/no answers to get deeper insights.

Take Notes

Document their responses to show you're listening and to reference later in your follow-up communications.

Key Discussion Areas

Current situation and challenges
Goals and success criteria
Timeline and budget constraints
Decision-making process
Communication preferences
Expectations and concerns
Next steps and follow-up

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