20 Questions

Questions to Ask Company Leadership

Strategic questions that demonstrate your business acumen, show genuine interest in the company's direction, and help you understand leadership's vision.

1

What's your vision for where this company will be in five years?

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Why this works

Shows you're thinking strategically and helps you understand the company's long-term direction and growth plans.

2

What are the biggest challenges the company is facing right now?

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Why this works

Demonstrates awareness that you understand business realities and shows you want to contribute to solutions.

3

How do you measure success at the company level?

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Why this works

Shows you understand that success goes beyond individual performance and reveals what leadership values most.

4

What opportunities are you most excited about in the next year?

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Why this works

Creates positive energy and gives insight into what leadership sees as growth potential and priorities.

5

How do you ensure the company culture stays strong as we grow?

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Why this works

Shows you value culture and understand the challenges of scaling while maintaining company values.

6

What role do you see technology playing in the company's future?

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Why this works

Demonstrates forward-thinking and shows you understand the importance of digital transformation in modern business.

7

How do you approach decision-making when there are competing priorities?

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Why this works

Gives insight into leadership style and helps you understand how strategic decisions are made.

8

What's the most important lesson you've learned as a leader?

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Why this works

Shows humility and creates a personal connection while revealing leadership philosophy and growth mindset.

9

How do you stay connected to what's happening at the ground level?

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Why this works

Demonstrates understanding of the importance of staying in touch with operations and shows you value transparency.

10

What trends in our industry are you watching most closely?

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Why this works

Shows you're thinking about external factors and demonstrates understanding of competitive landscape.

11

How do you balance innovation with maintaining what's already working?

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Why this works

Reveals leadership philosophy about change management and shows you understand the tension between stability and growth.

12

What's your approach to developing the next generation of leaders?

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Why this works

Shows you're thinking about career development and demonstrates interest in leadership development programs.

13

How do you communicate the company's strategy to all employees?

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Why this works

Demonstrates understanding of the importance of alignment and shows you value clear communication.

14

What's the most difficult decision you've had to make recently?

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Why this works

Shows you understand that leadership involves tough choices and creates authentic connection through shared challenges.

15

How do you ensure the company stays competitive in the market?

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Why this works

Demonstrates business acumen and shows you understand the importance of competitive positioning.

16

What role do you see our company playing in the broader community?

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Why this works

Shows you value corporate social responsibility and demonstrates understanding of business's impact beyond profit.

17

How do you handle feedback from employees at all levels?

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Why this works

Demonstrates understanding of the importance of listening and shows you value inclusive leadership.

18

What's your philosophy on work-life balance for the team?

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Why this works

Shows you care about employee wellbeing and helps you understand the company's approach to sustainable performance.

19

How do you approach risk management in uncertain times?

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Why this works

Demonstrates understanding of business volatility and shows you're thinking about resilience and adaptability.

20

What advice would you give to someone looking to advance their career here?

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Why this works

Shows you're thinking about growth and gives you valuable insights into what leadership values for advancement.

Best Practices for Leadership Conversations

Expert tips and techniques for getting the most out of these questions.

Best Practices

Show Strategic Thinking

Ask questions that demonstrate you understand business strategy, market dynamics, and long-term planning. Show you're thinking beyond your immediate role.

Demonstrate Business Acumen

Reference industry trends, competitive landscape, and business challenges. Show you understand the broader context of the company's operations.

Balance Professional and Personal

Mix strategic business questions with personal leadership insights. This creates authentic connection while maintaining professional respect.

Question Sequences

The Strategic Vision Sequence

1
What's your vision for the company in five years?
2
What opportunities are you most excited about?
3
What trends are you watching most closely?
4
How do you ensure we stay competitive?

The Leadership Philosophy Sequence

1
What's the most important lesson you've learned as a leader?
2
How do you approach difficult decisions?
3
What's your philosophy on developing leaders?
4
How do you stay connected to ground-level operations?

Common Pitfalls

Don't Ask About Personal Finances

Avoid questions about compensation, stock options, or personal financial matters. Keep the focus on business strategy and leadership.

Don't Sound Like You're Interviewing Them

Frame questions as genuine curiosity about the business, not as if you're evaluating their leadership abilities.

Don't Ask About Controversial Topics

Avoid questions about layoffs, scandals, or internal conflicts. Focus on positive aspects of strategy and growth.

Conversation Templates

The Vision Explorer

1
Step 1: Start with: "What's your vision for the company's future?"
2
Step 2: Follow with: "What opportunities excite you most?"
3
Step 3: Deepen with: "How do you plan to navigate upcoming challenges?"

The Leadership Insight Framework

1
Step 1: Begin with: "What's the most important lesson you've learned?"
2
Step 2: Explore with: "How do you approach difficult decisions?"
3
Step 3: Conclude with: "What advice would you give for career advancement?"

Further Reading

"Good to Great" by Jim Collins
"The Lean Startup" by Eric Ries
"Leaders Eat Last" by Simon Sinek

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