Questions to Ask Copywriters
Essential questions to evaluate copywriting skills, understand their process, and assess their ability to deliver results for your brand.
1What's your process for understanding a brand's voice and tone?
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What's your process for understanding a brand's voice and tone?
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Why this works
Reveals their research methodology and ability to adapt their writing style to match different brand personalities.
2Can you walk me through a campaign that didn't meet expectations and how you handled it?
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Can you walk me through a campaign that didn't meet expectations and how you handled it?
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Why this works
Shows their problem-solving skills, accountability, and ability to learn from failures.
3How do you measure the success of your copy?
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How do you measure the success of your copy?
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Why this works
Demonstrates their understanding of metrics, ROI, and data-driven approach to copywriting.
4What's the biggest challenge you face when writing for different industries?
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What's the biggest challenge you face when writing for different industries?
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Why this works
Reveals their adaptability, research skills, and ability to quickly understand new markets.
5How do you stay updated on copywriting trends and best practices?
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How do you stay updated on copywriting trends and best practices?
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Why this works
Shows their commitment to professional development and staying current with industry changes.
6Can you explain the difference between AIDA and PAS frameworks?
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Can you explain the difference between AIDA and PAS frameworks?
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Why this works
Tests their knowledge of fundamental copywriting frameworks and strategic thinking.
7How do you handle feedback and revisions from clients?
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How do you handle feedback and revisions from clients?
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Why this works
Reveals their collaboration skills, professionalism, and ability to work with feedback constructively.
8What's your approach to writing for different audience segments?
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What's your approach to writing for different audience segments?
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Why this works
Demonstrates their understanding of audience research and segmentation strategies.
9How do you balance creativity with conversion optimization?
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How do you balance creativity with conversion optimization?
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Why this works
Shows their ability to merge artistic expression with business results and data-driven decisions.
10What tools and software do you use in your copywriting process?
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What tools and software do you use in your copywriting process?
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Why this works
Reveals their technical proficiency and efficiency in using modern copywriting tools.
11How do you approach writing for different platforms (email, social, web, print)?
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How do you approach writing for different platforms (email, social, web, print)?
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Why this works
Tests their versatility and understanding of platform-specific requirements and constraints.
12Can you share an example of how you've improved conversion rates with your copy?
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Can you share an example of how you've improved conversion rates with your copy?
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Why this works
Demonstrates their track record of delivering measurable business results.
13How do you handle tight deadlines and multiple projects?
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How do you handle tight deadlines and multiple projects?
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Why this works
Reveals their time management skills, prioritization abilities, and work capacity.
14What's your experience with A/B testing copy variations?
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What's your experience with A/B testing copy variations?
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Why this works
Shows their understanding of testing methodologies and data-driven optimization.
15How do you ensure your copy is accessible and inclusive?
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How do you ensure your copy is accessible and inclusive?
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Why this works
Demonstrates their awareness of inclusive writing practices and social responsibility.
16What's your approach to writing compelling headlines and subject lines?
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What's your approach to writing compelling headlines and subject lines?
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Why this works
Tests their understanding of attention-grabbing techniques and email marketing best practices.
17How do you handle writer's block or creative challenges?
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How do you handle writer's block or creative challenges?
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Why this works
Reveals their problem-solving strategies and ability to maintain productivity under pressure.
18What's your experience with SEO copywriting and keyword integration?
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What's your experience with SEO copywriting and keyword integration?
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Why this works
Shows their understanding of search optimization and ability to write for both humans and search engines.
19How do you ensure brand consistency across all copy touchpoints?
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How do you ensure brand consistency across all copy touchpoints?
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Why this works
Demonstrates their attention to detail and understanding of brand management principles.
20What's your philosophy on the relationship between copy and design?
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What's your philosophy on the relationship between copy and design?
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Why this works
Reveals their understanding of how copy and visual elements work together to create effective marketing materials.
Best Practices for Hiring Copywriters
Expert tips and techniques for getting the most out of these questions.
Best Practices
Review Their Portfolio Thoroughly
Look for diversity in industries, writing styles, and formats. Check if their work aligns with your brand voice and quality standards.
Test Their Process Understanding
Ask them to walk through their research, writing, and revision process. Good copywriters have systematic approaches.
Evaluate Their Business Acumen
The best copywriters understand business goals, target audiences, and how copy drives conversions and brand awareness.
Interview Sequences
The Process Deep-Dive
The Results Assessment
Common Pitfalls
Don't Focus Only on Writing Samples
While portfolio quality matters, also assess their strategic thinking, client communication, and problem-solving abilities.
Avoid Generic Questions
Ask specific questions about their experience with your industry, target audience, and type of copy you need.
Don't Skip the Collaboration Test
Assess how they handle feedback, work with teams, and adapt to different working styles and preferences.