20 Questions

Questions to Ask Executives at Your Company

Strategic questions that help you understand company direction, build relationships with leadership, and demonstrate your business acumen and career ambition.

1

What's your vision for where this company will be in the next five years?

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Why this works

Shows you're thinking strategically about the company's future and helps you understand the long-term direction and growth plans.

2

What are the biggest challenges the company is facing right now, and how can employees help address them?

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Why this works

Demonstrates your awareness of business realities and shows you want to contribute to solutions while understanding current priorities.

3

How do you see our industry evolving, and what opportunities are you most excited about?

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Why this works

Shows you're thinking about external factors and demonstrates your understanding of competitive landscape and market trends.

4

What skills or capabilities do you think will be most important for employees to develop in the coming years?

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Why this works

Reveals what leadership values for career development and helps you understand how to position yourself for advancement.

5

How do you approach decision-making when there are competing priorities or limited resources?

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Why this works

Gives insight into leadership style and helps you understand how strategic decisions are made and what factors are considered.

6

What's the most important lesson you've learned as a leader, and how has it shaped your approach?

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Why this works

Shows humility and creates a personal connection while revealing leadership philosophy and growth mindset.

7

How do you stay connected to what's happening at the ground level across different departments?

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Why this works

Demonstrates understanding of the importance of staying in touch with operations and shows you value transparency and communication.

8

What role do you see technology playing in our company's future, and how are we preparing for it?

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Why this works

Shows forward-thinking and demonstrates your understanding of digital transformation and its impact on business strategy.

9

How do you balance innovation with maintaining what's already working well?

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Why this works

Reveals leadership philosophy about change management and shows you understand the tension between stability and growth.

10

What's your approach to developing the next generation of leaders within the company?

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Why this works

Shows you're thinking about career development and demonstrates interest in leadership development programs and advancement opportunities.

11

How do you communicate the company's strategy to all employees, and how can we ensure everyone stays aligned?

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Why this works

Demonstrates understanding of the importance of alignment and shows you value clear communication and organizational coherence.

12

What's the most difficult decision you've had to make recently, and how did you approach it?

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Why this works

Shows you understand that leadership involves tough choices and creates authentic connection through shared challenges and decision-making processes.

13

How do you ensure the company stays competitive in the market while maintaining our values and culture?

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Why this works

Demonstrates business acumen and shows you understand the importance of competitive positioning while preserving organizational identity.

14

What role do you see our company playing in the broader community and industry?

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Why this works

Shows you value corporate social responsibility and demonstrates understanding of business's impact beyond profit and market share.

15

How do you handle feedback from employees at all levels, and what's the best way for us to share our ideas?

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Why this works

Demonstrates understanding of the importance of listening and shows you value inclusive leadership and employee engagement.

16

What's your philosophy on work-life balance for the team, and how do you model it?

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Why this works

Shows you care about employee wellbeing and helps you understand the company's approach to sustainable performance and personal fulfillment.

17

How do you approach risk management in uncertain times, and what lessons have you learned?

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Why this works

Demonstrates understanding of business volatility and shows you're thinking about resilience, adaptability, and strategic risk management.

18

What advice would you give to someone looking to advance their career here?

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Why this works

Shows you're thinking about growth and gives you valuable insights into what leadership values for advancement and career development.

19

How do you measure success at the company level, and what metrics matter most to you?

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Why this works

Shows you understand that success goes beyond individual performance and reveals what leadership values most in organizational achievement.

20

What makes you most proud of working here, and what do you hope to achieve before you leave?

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Why this works

Creates a personal connection and gives insight into what drives the executive's passion and commitment to the company's mission.

Best Practices for Executive Conversations

Expert tips and techniques for getting the most out of these questions.

Best Practices

Show Strategic Thinking

Ask questions that demonstrate you understand business strategy, market dynamics, and long-term planning. Show you're thinking beyond your immediate role.

Demonstrate Business Acumen

Reference industry trends, competitive landscape, and business challenges. Show you understand the broader context of the company's operations.

Balance Professional and Personal

Mix strategic business questions with personal leadership insights. This creates authentic connection while maintaining professional respect.

Question Sequences

The Strategic Vision Sequence

1
What's your vision for the company in five years?
2
What are the biggest challenges we're facing?
3
How do you see our industry evolving?
4
What opportunities are you most excited about?

The Leadership Philosophy Sequence

1
What's the most important lesson you've learned as a leader?
2
How do you approach decision-making when there are competing priorities?
3
What's your approach to developing the next generation of leaders?
4
How do you stay connected to ground-level operations?

Common Pitfalls

Don't Ask About Personal Finances

Avoid questions about compensation, stock options, or personal financial matters. Keep the focus on business strategy and leadership.

Don't Sound Like You're Interviewing Them

Frame questions as genuine curiosity about the business, not as if you're evaluating their leadership abilities.

Don't Ask About Controversial Topics

Avoid questions about layoffs, scandals, or internal conflicts. Focus on positive aspects of strategy and growth.

Conversation Templates

The Vision Explorer

1
Step 1: Start with: "What's your vision for the company's future?"
2
Step 2: Follow with: "What opportunities excite you most?"
3
Step 3: Deepen with: "How do you plan to navigate upcoming challenges?"

The Leadership Insight Framework

1
Step 1: Begin with: "What's the most important lesson you've learned?"
2
Step 2: Explore with: "How do you approach difficult decisions?"
3
Step 3: Conclude with: "What advice would you give for career advancement?"

Further Reading

"Good to Great" by Jim Collins
"The Lean Startup" by Eric Ries
"Leaders Eat Last" by Simon Sinek

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