20 Questions

Questions to Ask in a Sales Interview

Strategic questions to ask during sales interviews that will help you evaluate the opportunity, understand the role, and demonstrate your sales acumen.

1

What's the sales process like here?

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Why this works

Understanding their sales methodology helps you assess if it aligns with your experience and preferences.

2

What are the key performance metrics for this role?

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Why this works

Understanding how success is measured helps you assess if the targets are realistic and achievable.

3

What's the typical sales cycle length?

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Why this works

Understanding the sales cycle helps you assess the pace of the role and your ability to meet targets.

4

What's the team structure and who would I be reporting to?

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Why this works

Understanding the organizational structure helps you assess the role and your potential manager.

5

What are the biggest challenges facing the sales team?

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Why this works

Demonstrates strategic thinking and helps you understand what you'd be walking into.

6

What's the company culture like?

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Why this works

Helps you assess if the environment matches your work style and values.

7

What are the growth opportunities for this role?

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Why this works

Shows you're thinking long-term and helps you understand career progression.

8

What's the compensation structure like?

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Why this works

Understanding the compensation model helps you assess if it aligns with your financial goals.

9

What tools and technology does the sales team use?

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Why this works

Understanding their tech stack helps you assess if you have the necessary skills and can be productive quickly.

10

What's the training and onboarding process like?

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Why this works

Understanding the support you'll receive helps you assess if you can be successful in the role.

11

What's the team dynamic like?

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Why this works

Understanding team dynamics helps you assess if you'd fit well with the group.

12

What are the biggest opportunities for the sales team?

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Why this works

Shows you're thinking strategically and helps you understand the potential for growth and success.

13

What's the management style like?

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Why this works

Understanding management approach helps you assess if you'd work well with your manager.

14

What's the company's approach to sales development?

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Why this works

Understanding their sales development process helps you assess if you can be successful in the role.

15

What's the work-life balance like?

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Why this works

Important for understanding expectations and your quality of life.

16

What's the company's mission and values?

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Why this works

Helps you assess if the company's purpose aligns with your own values.

17

What are the learning and development opportunities?

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Why this works

Shows you value growth and helps you understand professional development support.

18

What's the company's growth trajectory?

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Why this works

Shows you're thinking strategically and helps you understand the company's future.

19

What's the most exciting project the sales team is working on?

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Why this works

Shows enthusiasm and helps you understand the work you'd be doing.

20

What questions do you have for me?

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Why this works

Shows you're interested in their perspective and gives them a chance to ask about you.

Mastering the Sales Interview

Expert tips and techniques for getting the most out of these questions.

Preparing for the Interview

Research the Company

Learn about their products, services, market position, and recent news. This shows you're serious about the opportunity.

Understand the Role

Review the job description carefully and prepare questions that show you understand the responsibilities and challenges.

Prepare Your Own Questions

Have thoughtful questions ready that demonstrate your sales acumen and genuine interest in the role.

Key Areas to Explore

Sales Process and Methodology

Sales process and stages
Key performance metrics
Sales cycle length
Tools and technology

Team and Culture

Team structure and dynamics
Management style
Company culture
Work-life balance

Growth and Development

Career progression
Training and onboarding
Learning opportunities
Company growth trajectory

Common Pitfalls to Avoid

Don't Ask About Salary Too Early

Focus on the role and fit first. Salary discussions should come after you've established mutual interest.

Avoid Generic Questions

Don't ask questions you could easily find on the company website. Show you've done your research.

Don't Be Negative

Avoid questions that focus on problems or negative aspects. Keep the tone positive and forward-looking.

Further Reading

"The 2-Hour Job Search" by Steve Dalton
"Knock 'em Dead" by Martin Yate
"The Sales Interview" by various authors

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