20 Questions

Questions to Ask Investors in First Meeting

Strategic questions to assess investor fit, understand their expectations, value-add, and ensure alignment before taking their money.

1

What attracted you to our company, and what do you see as our biggest opportunity?

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Why this works

Reveals whether they understand your business and have a clear thesis for investing.

2

What is your typical investment size and structure—equity, convertible note, SAFE?

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Why this works

Clarifies capital expectations and how the deal will be structured.

3

What stage and sectors do you typically invest in, and where do we fit?

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Why this works

Ensures you're the right fit for their portfolio and investment strategy.

4

Beyond capital, what value do you bring to your portfolio companies?

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Why this works

Assesses whether they're strategic partners or just check-writers.

5

Can you share examples of how you've helped other companies succeed?

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Why this works

Provides proof of value-add and what support looks like in practice.

6

What are your expectations for communication and reporting?

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Why this works

Clarifies how hands-on they'll be and what updates they expect.

7

How involved do you want to be in strategic decisions and operations?

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Why this works

Sets boundaries and ensures you're aligned on governance and autonomy.

8

What does your decision-making process look like, and what timeline should we expect?

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Why this works

Manages expectations for next steps and how long due diligence will take.

9

What concerns or risks do you see with our business, and how would you mitigate them?

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Why this works

Surfaces objections early and tests their strategic thinking.

10

What milestones or metrics would you expect us to hit with this funding?

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Why this works

Clarifies success criteria and how progress will be measured.

11

How do you handle conflicts or disagreements with founders?

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Why this works

Reveals communication style and whether they're collaborative or combative.

12

What is your approach to follow-on funding in subsequent rounds?

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Why this works

Assesses whether they'll support you long-term or exit early.

13

Can you provide references from other founders you've worked with?

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Why this works

Allows you to vet them just as they're vetting you.

14

What is your fund's timeline and lifecycle, and how does that affect our partnership?

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Why this works

Ensures their exit timeline aligns with your growth trajectory.

15

How do you handle situations where companies struggle or pivot?

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Why this works

Shows whether they're supportive partners or quick to bail.

16

What role, if any, would you want on the board or in an advisory capacity?

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Why this works

Clarifies formal involvement and governance expectations.

17

How do you think about valuation, and what would you consider fair for this round?

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Why this works

Opens pricing conversation and tests alignment on company worth.

18

What would make you most excited to move forward with this investment?

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Why this works

Invites them to articulate their enthusiasm and what would seal the deal.

19

What questions do you have for us that we haven't covered yet?

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Why this works

Ensures mutual understanding and surfaces any lingering concerns.

20

What are the next steps, and what materials or information do you need from us?

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Why this works

Closes with clarity and keeps momentum moving forward.

Navigating First Investor Meetings

Expert tips and techniques for getting the most out of these questions.

Before the Meeting

1
Research the investor's portfolio, thesis, and past deals.
2
Prepare your pitch deck and have financials ready to share.
3
Know your numbers cold—revenue, burn rate, runway, unit economics.
4
Practice answering tough questions about risks and competition.

Evaluating Investor Fit

Look for strategic value beyond money—network, expertise, credibility.
Assess cultural fit—do you trust them and want them as partners?
Check references—talk to other founders who've taken their money.
Watch for red flags—aggressive terms, misaligned timelines, or controlling behavior.

Remember

You're interviewing them as much as they're interviewing you.
Bad money is worse than no money—choose partners wisely.
Don't take the first offer out of desperation—explore your options.
Alignment matters more than valuation—pick partners who share your vision.

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