20 Questions

Questions to Ask on Instagram

Engaging questions to spark conversations, build connections, and create meaningful interactions on Instagram stories, posts, and DMs.

1

What's the best thing that happened to you this week?

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Why this works

Opens up positive conversation and gives people a chance to share good news, creating an uplifting interaction that encourages engagement.

2

If you could travel anywhere right now, where would you go?

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Why this works

Taps into wanderlust and dreams, allowing people to share their travel aspirations and potentially discover common interests or destinations.

3

What's your go-to comfort food?

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Why this works

Food is universally relatable and often sparks nostalgic conversations, making it easy for people to share personal stories and preferences.

4

What's something you're really proud of lately?

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Why this works

Encourages people to celebrate their achievements and share their successes, creating positive energy and potentially inspiring others.

5

If you could have dinner with anyone (living or dead), who would it be?

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Why this works

Reveals values, interests, and intellectual curiosity while being universally engaging and often leading to deeper conversations about role models.

6

What's a skill you'd love to learn?

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Why this works

Opens discussion about personal growth and aspirations, allowing people to share their learning goals and potentially connect over similar interests.

7

What's your favorite way to unwind after a long day?

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Why this works

Relatable question about self-care that helps people share their relaxation techniques and potentially discover new ways to de-stress.

8

What's the most interesting thing you've learned recently?

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Why this works

Encourages knowledge sharing and intellectual curiosity, often leading to fascinating conversations about discoveries and learning experiences.

9

If you could live in any decade, which would you choose?

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Why this works

Fun hypothetical that reveals personality and interests while sparking imaginative conversations about different time periods and their appeal.

10

What's something that always makes you smile?

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Why this works

Positive question that encourages people to share what brings them joy, creating uplifting content and potentially spreading happiness.

11

What's your favorite childhood memory?

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Why this works

Nostalgic question that often leads to heartwarming stories and helps people connect over shared experiences or different cultural backgrounds.

12

If you could have any superpower, what would it be?

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Why this works

Creative and fun question that reveals personality traits and priorities while being universally engaging and sparking imaginative discussions.

13

What's a book, movie, or show you'd recommend to everyone?

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Why this works

Great for discovering new content and sharing personal favorites, often leading to detailed discussions about why something is worth recommending.

14

What's something you're looking forward to?

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Why this works

Future-focused question that encourages people to share their hopes and plans, creating positive anticipation and potentially inspiring others.

15

If you could give your younger self one piece of advice, what would it be?

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Why this works

Reflective question that often leads to meaningful insights and wisdom sharing, creating deeper connections through vulnerability and life lessons.

16

What's your favorite way to spend a weekend?

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Why this works

Lifestyle question that helps people share their preferences and potentially discover common interests or get ideas for their own weekends.

17

What's something you're grateful for today?

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Why this works

Gratitude-focused question that promotes positive thinking and often leads to meaningful reflections on what matters most in life.

18

If you could master any language instantly, which would you choose?

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Why this works

Reveals cultural interests and travel aspirations while being universally relatable, often leading to discussions about different cultures and languages.

19

What's a goal you're working toward right now?

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Why this works

Encourages people to share their aspirations and progress, creating motivation and potentially inspiring others to pursue their own goals.

20

What's something that surprised you recently?

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Why this works

Open-ended question that encourages people to share interesting discoveries or unexpected experiences, often leading to engaging stories and conversations.

How to Create Engaging Instagram Conversations

Expert tips and techniques for getting the most out of these questions.

Best Practices

Keep Questions Open-Ended

Ask questions that can't be answered with just yes or no. This encourages longer, more thoughtful responses and deeper engagement.

Respond to Comments Thoughtfully

When people answer your questions, engage with their responses. Ask follow-up questions or share your own thoughts to keep the conversation going.

Use Visual Story Features

Post questions as Instagram Stories with polls, quizzes, or question stickers to make them more interactive and visually appealing.

Question Sequences

The Getting to Know You Series

1
What's your favorite way to spend a weekend?
2
If you could travel anywhere, where would you go?
3
What's something you're really proud of lately?
4
What's a goal you're working toward?

The Fun Hypothetical Series

1
If you could have any superpower, what would it be?
2
If you could live in any decade, which would you choose?
3
If you could have dinner with anyone, who would it be?
4
If you could master any language instantly, which would you choose?

Common Pitfalls

Don't Ask Too Personal Questions

Keep questions appropriate for your audience and relationship level. Avoid topics that might make people uncomfortable or require sharing sensitive information.

Don't Ignore Responses

If you're asking questions to build engagement, make sure to respond to the answers you receive. Nothing kills engagement faster than being ignored.

Don't Overwhelm Your Audience

Space out your questions and don't post too many in a short time period. Quality engagement is better than quantity.

Engagement Templates

The Weekly Check-in

1
Step 1: Post a positive question on Monday to start the week
2
Step 2: Share your own answer to model engagement
3
Step 3: Respond to at least 5-10 comments personally
4
Step 4: Follow up with related questions throughout the week

The Story Poll Strategy

1
Step 1: Create a poll with two fun options
2
Step 2: Ask a follow-up question in the next story
3
Step 3: Share results and thank participants
4
Step 4: Use insights to create more targeted content

Further Reading

"Instagram Marketing for Business" by Sue B. Zimmerman
"The Art of Social Media" by Guy Kawasaki
Instagram Creator Hub resources
Social Media Examiner's Instagram guides

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