20 Questions

Questions to Ask Sales Manager in Interview

Strategic questions for sales managers that demonstrate your understanding of sales processes, leadership, and business growth while showing your interest in contributing to sales success and team development.

1

What's your sales philosophy and how do you approach building and managing a sales team?

Click to see why this works

Why this works

Establishes their core sales beliefs and reveals their approach to team leadership, showing you understand the strategic nature of sales management.

2

How do you measure sales success and what metrics matter most to you?

Click to see why this works

Why this works

Reveals their approach to performance measurement and shows you understand the importance of data-driven sales decisions and ROI tracking.

3

What's your approach to sales training and team development?

Click to see why this works

Why this works

Shows their commitment to team growth and reveals how they think about developing sales skills and capabilities within their team.

4

How do you handle different types of sales challenges and what's your problem-solving approach?

Click to see why this works

Why this works

Reveals their strategic thinking and shows how they approach complex sales problems and develop solutions for team success.

5

What's your biggest sales success story and what made it successful?

Click to see why this works

Why this works

Shows their achievements and reveals what they consider most valuable in terms of sales impact and strategic wins.

6

How do you approach different types of sales processes and what's your methodology?

Click to see why this works

Why this works

Reveals their sales process approach and shows how they think about systematic selling and process optimization.

7

What's your approach to customer relationship management and building long-term partnerships?

Click to see why this works

Why this works

Shows their customer focus and reveals how they think about relationship building and customer retention strategies.

8

How do you handle different types of sales budgets and resource allocation?

Click to see why this works

Why this works

Shows their approach to financial management and reveals how they prioritize sales investments and allocate resources effectively.

9

What's your approach to sales technology and CRM utilization?

Click to see why this works

Why this works

Shows their awareness of sales technology and reveals how they think about leveraging tools and systems for sales success.

10

How do you approach different types of sales territories and market expansion?

Click to see why this works

Why this works

Reveals their market strategy and shows how they think about territory management and market growth opportunities.

11

What's your approach to sales forecasting and pipeline management?

Click to see why this works

Why this works

Shows their analytical capabilities and reveals how they use data to predict sales performance and manage sales pipelines.

12

How do you handle different types of sales objections and what's your coaching approach?

Click to see why this works

Why this works

Reveals their coaching methodology and shows how they help their team handle objections and improve sales performance.

13

What's your approach to sales motivation and team engagement?

Click to see why this works

Why this works

Shows their leadership philosophy and reveals how they think about motivating and engaging their sales team for peak performance.

14

How do you approach different types of sales partnerships and channel management?

Click to see why this works

Why this works

Reveals their partnership strategy and shows how they think about building and managing sales partnerships and channels.

15

What's your approach to sales performance management and accountability?

Click to see why this works

Why this works

Shows their management approach and reveals how they think about performance management and holding their team accountable for results.

16

How do you approach different types of sales markets and customer segments?

Click to see why this works

Why this works

Reveals their market understanding and shows how they think about different customer segments and market approaches.

17

What's your approach to sales innovation and staying ahead of industry trends?

Click to see why this works

Why this works

Shows their forward-thinking approach and reveals how they stay current with sales trends and drive innovation in their approach.

18

How do you approach different types of sales compensation and incentive programs?

Click to see why this works

Why this works

Reveals their approach to compensation and shows how they think about designing effective incentive programs for their team.

19

What's your approach to sales risk management and competitive positioning?

Click to see why this works

Why this works

Shows their strategic awareness and reveals how they think about competitive threats and risk management in sales.

20

How do you measure the success of your sales leadership and what's your approach to continuous improvement?

Click to see why this works

Why this works

Shows their self-awareness and reveals how they define success in their role and approach to ongoing development and improvement.

Best Practices for Sales Manager Interview Conversations

Expert tips and techniques for getting the most out of these questions.

Best Practices

Show Understanding of Sales Strategy and Leadership

Sales managers appreciate when you demonstrate understanding of sales processes and show interest in their approach to team leadership and business growth.

Focus on Both Results and Team Development

Balance questions about sales results and performance with questions about team development and leadership. This shows you understand the full scope of sales management.

Ask About Innovation and Market Trends

Sales managers are forward-thinking leaders who drive sales innovation. Show interest in their approach to technology, market trends, and staying competitive.

Question Sequences

The Strategy and Philosophy Sequence

1
What's your sales philosophy and how do you approach building and managing a sales team?
2
How do you measure sales success and what metrics matter most to you?
3
What's your approach to sales training and team development?

The Process and Innovation Flow

1
How do you approach different types of sales processes and what's your methodology?
2
What's your approach to sales technology and CRM utilization?
3
What's your approach to sales innovation and staying ahead of industry trends?

Common Pitfalls

Don't Focus Only on Tactical Sales

While tactics are important, sales managers are strategic leaders. Focus on strategy, leadership, and business impact rather than just specific sales techniques.

Avoid Overly Technical Questions

While sales knowledge is important, don't overwhelm with overly technical questions unless they show interest in diving deep into specific sales methodologies.

Don't Ignore the Business Impact

Sales managers are responsible for driving business growth. Show interest in how their sales efforts contribute to overall business success and revenue growth.

Conversation Templates

The Strategy and Philosophy Focus

1
Step 1: Start with: "What's your sales philosophy and how do you approach building and managing a sales team?"
2
Step 2: Continue with: "How do you measure sales success and what metrics matter most to you?"
3
Step 3: Finish with: "What's your approach to sales training and team development?"

The Process and Innovation Sequence

1
Step 1: Begin with: "How do you approach different types of sales processes and what's your methodology?"
2
Step 2: Follow with: "What's your approach to sales technology and CRM utilization?"
3
Step 3: End with: "What's your approach to sales innovation and staying ahead of industry trends?"

Further Reading

"The Sales Manager's Guide to Greatness" by Kevin Davis
"Sales Management Simplified" by Mike Weinberg
"The Challenger Sale" by Matthew Dixon

Find Your Perfect Questions

Search our collection of thoughtful questions for any conversation or situation