Questions to Ask When Hiring an SEO Company
Essential questions to ask when hiring an SEO company to ensure you choose the right partner for improving your website's search engine rankings and online visibility.
1What is your experience with businesses in my industry?
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What is your experience with businesses in my industry?
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Why this works
Understanding their industry experience helps you assess their ability to handle your specific market and competition.
2What are your SEO strategies and methodologies?
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What are your SEO strategies and methodologies?
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Why this works
Learning about their approach helps you understand if their methods align with best practices and your business goals.
3What results have you achieved for similar clients?
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What results have you achieved for similar clients?
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Why this works
Seeing concrete results helps you evaluate their track record and what you can expect for your business.
4How do you measure and report on SEO success?
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How do you measure and report on SEO success?
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Why this works
Understanding their reporting methods helps you track progress and ensure transparency in their work.
5What is your timeline for seeing results?
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What is your timeline for seeing results?
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Why this works
Knowing the expected timeline helps you set realistic expectations and plan your marketing strategy.
6What tools and technologies do you use?
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What tools and technologies do you use?
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Why this works
Understanding their tools helps you assess their capabilities and ensure they're using industry-standard software.
7How do you handle keyword research and selection?
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How do you handle keyword research and selection?
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Why this works
Learning about their keyword strategy helps you understand how they'll target your audience and competition.
8What is your approach to on-page optimization?
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What is your approach to on-page optimization?
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Why this works
Understanding their on-page strategy helps you know how they'll improve your website's technical SEO.
9How do you handle link building and off-page SEO?
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How do you handle link building and off-page SEO?
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Why this works
Learning about their link building approach helps you understand how they'll improve your domain authority.
10What is your content strategy for SEO?
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What is your content strategy for SEO?
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Why this works
Understanding their content approach helps you know how they'll create SEO-friendly content for your site.
11How do you handle local SEO if applicable?
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How do you handle local SEO if applicable?
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Why this works
Understanding their local SEO strategy helps you know how they'll improve your local search visibility.
12What is your approach to technical SEO?
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What is your approach to technical SEO?
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Why this works
Learning about their technical strategy helps you understand how they'll improve your site's performance and crawlability.
13How do you handle SEO for e-commerce sites?
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How do you handle SEO for e-commerce sites?
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Why this works
Understanding their e-commerce approach helps you know how they'll optimize your product pages and category structure.
14What is your approach to mobile SEO?
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What is your approach to mobile SEO?
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Why this works
Learning about their mobile strategy helps you understand how they'll optimize your site for mobile users.
15How do you handle SEO for international markets?
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How do you handle SEO for international markets?
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Why this works
Understanding their international approach helps you know how they'll optimize your site for global audiences.
16What is your approach to SEO for voice search?
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What is your approach to SEO for voice search?
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Why this works
Learning about their voice search strategy helps you understand how they'll optimize for voice queries.
17How do you handle SEO for social media?
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How do you handle SEO for social media?
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Why this works
Understanding their social SEO approach helps you know how they'll integrate social signals into your SEO strategy.
18What is your approach to SEO for video content?
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What is your approach to SEO for video content?
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Why this works
Learning about their video SEO strategy helps you understand how they'll optimize your video content.
19How do you handle SEO for news and blog content?
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How do you handle SEO for news and blog content?
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Why this works
Understanding their content SEO approach helps you know how they'll optimize your editorial content.
20What is your approach to SEO for seasonal businesses?
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What is your approach to SEO for seasonal businesses?
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Why this works
Learning about their seasonal strategy helps you understand how they'll handle businesses with seasonal fluctuations.
Choosing the Right SEO Company
Expert tips and techniques for getting the most out of these questions.
Evaluating SEO Companies
Check Their Portfolio
Review their case studies and client results to understand their capabilities and track record.
Ask for References
Request references from current and former clients to get honest feedback about their experience.
Understand Their Process
Learn about their workflow, reporting methods, and how they communicate with clients.
Essential Areas to Cover
Technical Expertise
Results and Reporting
Communication and Process
Common Pitfalls to Avoid
Don't Choose Based on Price Alone
Focus on value and results rather than just cost. Cheap SEO services often use black hat techniques that can harm your site.
Avoid Companies That Guarantee Rankings
No legitimate SEO company can guarantee specific rankings. Be wary of companies that make unrealistic promises.
Don't Ignore Red Flags
If something seems off about their methods, reporting, or communication, trust your instincts and look elsewhere.