Questions to Ask Your PPC Agency
Essential questions to ask your PPC (Pay-Per-Click) agency to ensure you're getting the best results and understand your advertising performance.
1What is your approach to PPC campaign strategy and how do you develop it?
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What is your approach to PPC campaign strategy and how do you develop it?
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Why this works
Understanding their strategic approach helps you assess their expertise and ensure they have a clear plan for your campaigns.
2What are the key performance indicators (KPIs) you use to measure success?
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What are the key performance indicators (KPIs) you use to measure success?
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Why this works
Understanding their success metrics helps you know how they evaluate performance and what results to expect.
3How do you handle keyword research and selection for my campaigns?
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How do you handle keyword research and selection for my campaigns?
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Why this works
Learning about their keyword approach helps you understand how they target the right audience and optimize for search.
4What is your approach to ad copy creation and testing?
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What is your approach to ad copy creation and testing?
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Why this works
Understanding their ad creation process helps you assess their ability to create compelling and effective advertisements.
5How do you handle budget allocation and bidding strategies?
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How do you handle budget allocation and bidding strategies?
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Why this works
Learning about their budget management helps you understand how they optimize spend and maximize ROI.
6What are the biggest challenges in my industry and how do you address them?
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What are the biggest challenges in my industry and how do you address them?
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Why this works
Understanding industry challenges helps you assess their expertise in your specific market and competitive landscape.
7How do you handle competitor analysis and market research?
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How do you handle competitor analysis and market research?
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Why this works
Learning about their research approach helps you understand how they stay competitive and identify opportunities.
8What is your approach to landing page optimization and conversion tracking?
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What is your approach to landing page optimization and conversion tracking?
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Why this works
Understanding their conversion optimization helps you assess their ability to turn traffic into leads and sales.
9How do you handle negative keywords and campaign optimization?
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How do you handle negative keywords and campaign optimization?
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Why this works
Learning about their optimization process helps you understand how they improve campaign performance over time.
10What are the biggest opportunities for improving my campaign performance?
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What are the biggest opportunities for improving my campaign performance?
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Why this works
Understanding improvement opportunities helps you see where they're focused and what optimizations might be coming.
11How do you handle reporting and communication about campaign performance?
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How do you handle reporting and communication about campaign performance?
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Why this works
Learning about their reporting approach helps you understand how they keep you informed and accountable.
12What are the biggest opportunities for expanding my campaign reach?
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What are the biggest opportunities for expanding my campaign reach?
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Why this works
Understanding expansion opportunities helps you see where they're focused and what growth strategies might be coming.
13How do you handle seasonal trends and campaign adjustments?
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How do you handle seasonal trends and campaign adjustments?
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Why this works
Learning about their seasonal approach helps you understand how they adapt to market changes and opportunities.
14What are the biggest opportunities for improving my ad quality scores?
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What are the biggest opportunities for improving my ad quality scores?
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Why this works
Understanding quality score opportunities helps you see where they're focused and what improvements might be coming.
15How do you handle mobile optimization and cross-device targeting?
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How do you handle mobile optimization and cross-device targeting?
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Why this works
Learning about their mobile approach helps you understand how they reach users across different devices and platforms.
16What are the biggest opportunities for improving my conversion rates?
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What are the biggest opportunities for improving my conversion rates?
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Why this works
Understanding conversion opportunities helps you see where they're focused and what improvements might be coming.
17How do you handle audience targeting and segmentation?
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How do you handle audience targeting and segmentation?
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Why this works
Learning about their targeting approach helps you understand how they reach the right audience and maximize relevance.
18What are the biggest opportunities for improving my cost per acquisition?
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What are the biggest opportunities for improving my cost per acquisition?
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Why this works
Understanding cost optimization opportunities helps you see where they're focused and what improvements might be coming.
19How do you handle campaign testing and experimentation?
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How do you handle campaign testing and experimentation?
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Why this works
Learning about their testing approach helps you understand how they continuously improve and optimize campaigns.
20What are the biggest opportunities for improving my overall ROI?
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What are the biggest opportunities for improving my overall ROI?
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Why this works
Understanding ROI opportunities helps you see where they're focused and what improvements might be coming.
Maximizing Your PPC Agency Relationship
Expert tips and techniques for getting the most out of these questions.
Preparing for Agency Conversations
Understand Your Goals
Clarify your business objectives and what you want to achieve with PPC advertising.
Review Your Current Performance
Analyze your current PPC performance to identify areas for improvement and questions to ask.
Prepare Your Questions
Have thoughtful questions ready that address your specific needs and concerns.
Types of PPC Agency Questions
Strategy and Planning
Optimization and Performance
Communication and Reporting
Managing Your Agency Relationship
Stay Informed
Keep up with your campaign performance and ask questions as they arise.
Provide Feedback
Share your insights and feedback to help the agency improve your campaigns.
Review Results
Regularly review performance reports and discuss results with your agency to ensure alignment.