20 Questions

What Questions to Ask a Local SEO Company

Essential questions to help you evaluate local SEO companies, understand their services, and choose the right partner for your business's online visibility.

1

What's your experience with local SEO and how do you approach it?

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Why this works

Understanding their experience helps you see if they have the expertise needed for your local SEO needs.

2

Can you show me examples of local businesses you've helped improve their search rankings?

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Why this works

Learning about their past work helps you see their track record and what results they've achieved for similar businesses.

3

What local SEO strategies do you use to improve Google My Business listings?

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Why this works

Understanding their GMB strategies helps you see how they'll optimize your local business presence on Google.

4

How do you handle local keyword research and what tools do you use?

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Why this works

Learning about their keyword research helps you understand how they'll identify the right terms for your local market.

5

What's your approach to local link building and citation management?

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Why this works

Understanding their link building helps you see how they'll improve your local authority and online presence.

6

How do you measure and report on local SEO performance?

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Why this works

Learning about their reporting helps you understand how they'll track progress and what metrics they focus on.

7

What's your process for optimizing local business listings and directories?

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Why this works

Understanding their listing optimization helps you see how they'll improve your visibility across local directories.

8

How do you handle local content creation and optimization?

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Why this works

Learning about their content approach helps you understand how they'll create content that resonates with your local audience.

9

What's your approach to managing online reviews and reputation?

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Why this works

Understanding their review management helps you see how they'll handle your online reputation and customer feedback.

10

How do you stay updated with local SEO algorithm changes and best practices?

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Why this works

Learning about their knowledge maintenance helps you see if they stay current with SEO trends and changes.

11

What's your timeline for seeing results from local SEO efforts?

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Why this works

Understanding their timeline helps you set realistic expectations and know when to expect improvements.

12

How do you handle local SEO for businesses with multiple locations?

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Why this works

Learning about their multi-location approach helps you see if they can handle your specific business structure.

13

What's your approach to local schema markup and technical SEO?

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Why this works

Understanding their technical approach helps you see how they'll optimize your website for local search.

14

How do you handle local SEO for businesses in competitive markets?

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Why this works

Learning about their competitive strategies helps you see how they'll help you stand out in crowded markets.

15

What's your process for conducting local SEO audits and analysis?

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Why this works

Understanding their audit process helps you see how they'll identify issues and opportunities for improvement.

16

How do you handle local SEO for businesses with seasonal fluctuations?

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Why this works

Learning about their seasonal approach helps you see how they'll adapt to your business's unique patterns.

17

What's your approach to local SEO for businesses with limited online presence?

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Why this works

Understanding their approach for new businesses helps you see how they'll build your online presence from scratch.

18

How do you handle local SEO for businesses with negative reviews or reputation issues?

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Why this works

Learning about their reputation management helps you see how they'll address any existing online issues.

19

What's your approach to local SEO for businesses with limited budgets?

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Why this works

Understanding their budget approach helps you see how they'll work within your financial constraints.

20

What are the next steps if we decide to work together?

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Why this works

Learning about the next steps helps you understand the process and what to expect when starting the partnership.

Choosing the Right Local SEO Company

Expert tips and techniques for getting the most out of these questions.

Effective Evaluation Strategies

Ask for Case Studies

Request specific examples of local businesses they've helped and the results they achieved to verify their expertise.

Understand Their Process

Learn about their methodology and approach to ensure it aligns with your business needs and expectations.

Check References

Ask for references from similar businesses to get firsthand feedback about their work and results.

Key Discussion Areas

Experience and track record
Local SEO strategies and approaches
Google My Business optimization
Keyword research and tools
Link building and citations
Performance measurement and reporting
Listing optimization and directories
Content creation and optimization
Review management and reputation
Algorithm updates and best practices
Timeline and expectations
Multi-location businesses
Technical SEO and schema
Competitive market strategies
Audit and analysis processes
Seasonal business handling
New business development
Reputation issue management
Budget considerations
Partnership next steps

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