20 Questions

What Questions to Ask an Entrepreneur

Strategic questions that help you learn from successful entrepreneurs, understand their journey, and gain valuable insights into building and growing a business.

1

What inspired you to become an entrepreneur?

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Why this works

Reveals their personal motivation and passion for entrepreneurship, helping you understand what drives successful business builders.

2

How did you identify your first business opportunity?

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Why this works

Shows you understand the importance of opportunity recognition and reveals their approach to spotting market gaps and needs.

3

What was your biggest challenge when starting your business?

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Why this works

Reveals the realities of entrepreneurship and shows you understand the obstacles that new business owners face.

4

How do you approach decision-making in your business?

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Why this works

Shows you understand the importance of strategic thinking and reveals their framework for making critical business decisions.

5

What role does failure play in your entrepreneurial journey?

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Why this works

Reveals their attitude toward setbacks and shows you understand the importance of resilience in entrepreneurship.

6

How do you stay motivated during difficult times?

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Why this works

Shows you understand the emotional challenges of entrepreneurship and reveals strategies for maintaining drive and focus.

7

What's your approach to building and managing a team?

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Why this works

Reveals their leadership philosophy and shows you understand the importance of team building in business success.

8

How do you handle competition and market changes?

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Why this works

Shows you understand the dynamic nature of business and reveals their approach to adapting to market conditions.

9

What's your strategy for managing cash flow and finances?

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Why this works

Reveals their approach to financial management and shows you understand the importance of financial planning in business.

10

How do you approach marketing and customer acquisition?

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Why this works

Shows you understand the importance of customer acquisition and reveals their approach to building a customer base.

11

What's your approach to innovation and staying current with trends?

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Why this works

Reveals their commitment to continuous improvement and shows you understand the importance of staying relevant in business.

12

How do you balance work and personal life as an entrepreneur?

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Why this works

Shows you understand the challenges of work-life balance and reveals their approach to maintaining personal well-being.

13

What advice would you give to someone starting their first business?

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Why this works

Reveals their wisdom and experience while showing you're thinking about your own entrepreneurial journey.

14

How do you handle stress and pressure in your business?

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Why this works

Shows you understand the demanding nature of entrepreneurship and reveals their approach to managing stress and pressure.

15

What's your approach to networking and building relationships?

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Why this works

Reveals their understanding of the importance of relationships and shows you understand how networking contributes to business success.

16

How do you measure success in your business?

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Why this works

Shows you understand the various metrics of business success and reveals their values and priorities in business evaluation.

17

What's your approach to risk management and decision-making?

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Why this works

Reveals their approach to managing uncertainty and shows you understand the importance of calculated risk-taking in business.

18

How do you stay current with industry trends and changes?

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Why this works

Shows you understand the importance of continuous learning and reveals their approach to staying informed about market developments.

19

What's the most rewarding aspect of being an entrepreneur?

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Why this works

Reveals what motivates them and helps you understand the personal fulfillment aspects of entrepreneurship.

20

How can I best learn from your experience and apply it to my own goals?

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Why this works

Shows you're thinking about the learning relationship and reveals your commitment to applying their insights to your own journey.

Best Practices for Learning from Entrepreneurs

Expert tips and techniques for getting the most out of these questions.

Best Practices

Show Genuine Interest in Their Journey

Ask questions that demonstrate you understand entrepreneurship and are genuinely interested in learning about their specific experience and approach.

Be Respectful of Their Time

Entrepreneurs are busy people. Be thoughtful about when and how you ask questions, and always show appreciation for their guidance.

Focus on Principles, Not Just Tactics

Look for the underlying principles and frameworks that guide their decisions rather than just specific techniques or strategies.

Question Sequences

The Entrepreneurial Journey Sequence

1
Start with: "What inspired you to become an entrepreneur?"
2
Follow with: "What was your biggest challenge when starting your business?"
3
Deepen with: "What's the most rewarding aspect of being an entrepreneur?"

The Business Strategy Sequence

1
Start with: "How do you approach decision-making in your business?"
2
Follow with: "What's your approach to risk management and decision-making?"
3
Deepen with: "How do you measure success in your business?"

Common Pitfalls

Don't Ask for Specific Business Advice

Avoid asking for specific advice about your business without context. Focus on understanding their general approach and principles.

Avoid Personal Questions

Keep questions professional and focused on business and entrepreneurship. Avoid personal questions about their private life or financial situation.

Don't Make Assumptions

Don't assume you know how entrepreneurship works. Ask questions to understand their specific approach and philosophy rather than making assumptions based on general knowledge.

Conversation Templates

The Entrepreneurial Philosophy Explorer

1
Step 1: Start with: "What inspired you to become an entrepreneur?"
2
Step 2: Follow with: "What's the most rewarding aspect of being an entrepreneur?"
3
Step 3: Deepen with: "What advice would you give to someone starting their first business?"

The Business Strategy Assessor

1
Step 1: Start with: "How do you approach decision-making in your business?"
2
Step 2: Follow with: "What's your approach to risk management and decision-making?"
3
Step 3: Deepen with: "How do you measure success in your business?"

Further Reading

"The Lean Startup" by Eric Ries
"Zero to One" by Peter Thiel
"The Hard Thing About Hard Things" by Ben Horowitz
"Start with Why" by Simon Sinek

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