Questions to Ask a Career Coach
Questions for the free consultation call and for your first paid session, covering who they usually work with, what the package includes, how they charge, what they expect from you, and how you will both know whether it worked.
20 questions, each with the reason to ask it · includes a conversation guide
The questions
Open any question to see why it works.
- 1
Who do you usually work with?
Coaching splits by career stage more than by industry: early career searching, mid career pivots, executives negotiating exits. Whichever group they name first is the one their material is built for, and being outside it means you pay to be their practice case.
- 2
What does a full engagement look like: how many sessions, over how long?
Ask before price, because price without duration is meaningless. A common shape is six to twelve sessions across three months. An open-ended monthly arrangement with no endpoint is a different product, and it is worth naming that out loud.
- 3
What does it cost, and what happens between sessions?
The number matters less than what surrounds it. Ask specifically whether resume review, message drafts and email questions between calls are included or billed, since that is where quoted prices and final invoices usually diverge.
- 4
What training or certification do you have, and how much does it matter for my situation?
Coaching is an unregulated title, so anyone can use it. A credential means supervised hours and a code of conduct, not knowledge of your field. Asking them to weigh the two for your case tells you whether they oversell their own paperwork.
- 5
Have you actually worked in the field I am trying to move into?
For a straight job search, process expertise is often enough. For a career change into a specific industry, it is not, and a coach who has only read about your target field will give you generic positioning that hiring managers there can smell.
- 6
When do you tell someone that coaching is not what they need?
A coach who has never referred anyone to a therapist, an immigration lawyer, an employment solicitor or a technical mentor either sees very simple cases or does not notice the boundary. Their examples show you where their judgement sits.
- 7
Can you describe a client whose situation resembled mine, and what changed for them?
You are listening for a specific arc rather than a testimonial: where the person started, what they did differently, how long it took. If every example ends in a dream job within six weeks, the examples are marketing.
- 8
What do you need from me between sessions, in hours?
Coaching mostly fails on homework, not on advice. A straight answer is two to four hours a week of applications, outreach and drafting. If they say very little is required, ask how the work gets done, because it has to happen somewhere.
- 9
How will we know at the end whether this worked?
Push past feeling more confident. Reasonable measures are number of first conversations, interviews reached, offer received, or a decision made and acted on. Agreeing the measure at the start prevents a comfortable and unproductive relationship.
- 10
What happens if I decide halfway through that I want something different?
Career goals change once real interviews start, and the honest answer is that we would rescope. A coach who treats the original plan as fixed will keep steering you toward a target you have already left behind.
- 11
Do you write resumes and profiles yourself, or is that a separate service?
Some coaches do it, some review yours, some sell it as an add-on you were not expecting. Establish which, because a resume rewrite billed separately can be a substantial share of the total spend.
- 12
What will you do if you think my plan is unrealistic?
Ask for the last time they told a client that. Coaches are trained to work with a client's goals, which can shade into agreement, and the ones worth paying can describe how they raise a hard opinion without simply overruling you.
- 13
Do you have relationships with recruiters or employers, and are you paid by any of them?
Introductions are useful, but payment from the hiring side changes whose interests you are hearing. Ask directly whether any referral fee exists. This is a normal question and any straightforward answer, including no, is fine.
- 14
How do cancellations, rescheduling and refunds work?
Get it in writing before the first invoice. The specific things to pin down are how much notice a reschedule needs, whether unused sessions expire, and whether any part is refundable if you take a job in week two.
- 15
If my employer is paying, what gets reported back to them?
Sponsored coaching often includes a summary to the sponsor. Find out exactly what they see, whether it is attendance only or themes discussed, before you say anything in session about wanting to leave.
- 16
Based on what I have told you so far, what would you have me work on first?
The best test of a coach on a consultation call. A good answer names one concrete thing and explains why it comes first. A weak answer restates your situation back to you and defers everything until you have paid.
- 17
What am I doing right now that is quietly working against me?
You are buying an outside read, so ask for it early. It might be applying to everything, a title mismatch, a two page summary nobody reads, or an answer about why you left that raises questions. Braced honesty here is the value you came for.
- 18
How long does a search like mine usually take, from today?
Ask for a range and what drives the difference, then check it against what you can afford. A coach who has worked with people at your level can usually name months rather than weeks, and reluctance to give any figure is itself informative.
- 19
What should I stop spending time on?
Most people arrive doing too many things at once: courses, rewrites, networking events, applications. Subtraction is where a coach earns their fee, and the answer tells you whether they have a real model of how hiring works in your field.
- 20
If we do everything as planned and it still does not land, what is the fallback?
Search markets do not cooperate on schedule. A coach worth keeping has already thought about the second path: contract work, a lateral move, a smaller employer, a return to study. Ask now, when the answer is calm rather than urgent.
Choosing and using a career coach
Practical guidance for the conversation itself.
On the free consultation call
On the free consultation call
Have your one paragraph ready
Where you are, what you want, and what you have already tried. If you spend twenty of the thirty minutes explaining your history, you will not get to the questions that tell you whether to hire them.
Notice the ratio
A consultation call that is mostly them describing their method is a sales call. Roughly two thirds should be questions about you. The quality of the questions they ask is a better signal than the quality of the answers they give.
Ask for something free and small
One piece of advice you can act on this week, given before payment, tells you more than any package description. Coaches who are confident in their value give it away readily.
Do not sign at the end of the call
Say you will decide in two days. Pressure to commit while the discount expires today is common in this market and is a fair reason on its own to walk away.
What a coach is and is not
What a coach is and is not
- A coach helps you decide and act. A therapist works on what is underneath the difficulty. If your search is stalled by grief, burnout or anxiety, coaching alone tends to spin.
- A recruiter is paid by employers to fill roles. They are useful, but they are not working for you and their advice reflects that.
- A mentor is someone in your field who gives time for free. Slower, unstructured, often more accurate about the work itself.
- A resume writer produces a document. That is a one time purchase and usually cheaper than a coaching package that includes it.
- An outplacement service is paid for by the employer that let you go, often with a fixed and limited number of sessions.
Warning signs
Warning signs
- Guarantees a job, a salary figure, or interviews within a set number of weeks.
- Cannot say who they do not work with, or claims every level and every industry.
- Prices only revealed after a long call, or a rate that changes if you hesitate.
- Testimonials with no names, no roles and no timelines.
- Charges to submit you to jobs, or asks for a share of your first year salary.
- Discourages you from talking to people in your target field on your own.
- Recordings and notes with no clear statement about who else can see them.